The design of your website can be rather crucial to how successful the brand will be in the digital space. Especially if you’re a B2B business with other companies of the same calibre visiting your site, it’s paramount to make sure that everything is well done and in order. This includes even the basics. 

Although your business site may have multiple web pages of content, there are three core parts that you should never forget to include. These are usually what you can expect your prospects to look for and evaluate first when gauging or learning about your brand. Continue reading to figure out what pages are a must to have on the website.

1) The Home Page

The home page or general landing page will be one of the most significant elements to have on site, if not the most important out of everything else. People who click on the site will refresh and visit this part the most, so be sure to put your best foot forward with the home page.

As the home page provides the first impression that prospects will receive about your business, it’s important to strike a balance between high-level information and minimalism. Overwhelming the people on this page is about the last thing you want to do, so collate your message.

Take advantage of the fact that people visit the home page by leading them to other parts of the website. Direct site visitors to more informative pages such as the company history or the case studies associated with your business. Be sure that every clicked link is working properly.

2) The Contact Page

One main concern you should focus on when creating the website is the queries received. For the questions that a prospective buyer or partner might have, it’s ideal to have a page that contains your brand’s contact information and address when applicable.

Web designers may also add an avenue for site visitors to leave their own personal information. That way, they can voluntarily provide you with information and make it easier to reach out to them regarding their inquiries. Be sure to make this part of the page as accessible as possible. Consider adding a link to each web page to redirect customers to the contact page.

3) The Products or Services Page

Finally, the products or services page is a must for getting orders. Whatever your brand is offering should have its own set of dedicated pages that’ll showcase each item or process that you have. Make sure that this portion of your website is easy to view and navigate.

Aside from the technical aspect of the web design, whatever content you include on each dedicated page per product or service is important. Publish the necessary details so that site visitors can make a quick decision to support your business or inquire more. The description should be well-written to convey its selling points to the audience.

Conclusion

In summary, the core three pages you need to have on the website is a home page, contact page and products or services page. By incorporating this into the web design, you can look forward to better effectiveness.

Want to have the best websites? Jam Digital is a digital marketing agency based in Wagga Wagga, comprised of web designers and marketers to help clients in Australia. Get in touch with us today!

In today’s digital age, companies use the Internet to spread the word about their brand and products or services. There are various ways to be successful, but email marketing is one of the more effective ways.

As the name suggests, email marketing involves sending marketing communications to a list of customers or prospects through email. This can be done by automated software or manually. Email marketing is especially effective because it is less expensive, unlike other forms of advertising. It can also be very timely, flexible, and convenient.

#1 – You See Instant Results

Any form of marketing sees results in a short period of time. However, email marketing is more efficient and effective than other forms because it targets your audience directly. Unlike other forms of marketing, email marketing can capture leads straight away. It’s also more effective in gaining customer engagement.

#2 – Establishes Rapport with Customers

People hate spam, but when you send newsletters or send other relevant email messages to your target audience, they value your targeted information. In turn, it boosts the rapport you have with your customers.

#3 – Maximises the Marketing Budget

You may have a limited marketing budget, but it’s not an issue with email marketing. With email marketing, you will be able to maximise your marketing budget. You can purchase email lists or build your own list. Later on, you can send an email campaign and then promote your brand or product.

#4 – You Have Your Own Mailing List

A great thing about email marketing is your own mailing list. It means that you have a list of people interested in your products or services. You can send emails to these people whenever you have new products or services and even let them in on special promotions.

#5 – Allows for Segmentation

With email marketing, you can segment your target audience better. Instead of sending marketing materials to everybody, you can send them to specific segments in your list. With this, you can learn from your customers’ responses to your products and services and determine your brand’s best course of action.

#6 – Increases Website Traffic

Since email marketing is done via email, it also means that it can be done with your website. This way, people who open your emails can be exposed to your website. This way, you will increase the traffic on your website and even convert leads into sales.

#7 – Increases Your Profits

Email marketing can be a great help in maximising profits. It does this by increasing your sales and targeting the right customers for your brand. In addition, it can help in keeping your customers by offering them special discounts, promos, and sales.

#8 – Automates the Sales Process

With email marketing, you don’t need to call your customers. You can just send them emails and have them respond. This way, you can manage your sales process better and have more time to focus on other things.

#9 – You Can Get Genuine Feedback

As you send your emails to your customers, your replies enable you to get genuine feedback about your products and services. You can use this information to improve your products or services and even develop new ones.

Conclusion

Email marketing can be an excellent tool for your business. As you send your emails to customers, you can learn a lot about your brand, products, and customers. When you know more about your customers, you can determine the best course of action for your business.

Jam Digital is a marketing agency in Wagga that can help you with all your marketing needs. Our team of experienced marketers can work according to any client’s needs for an affordable cost. Contact us today to learn more!

You’ve probably heard it time and again, but it’s worth repeating: it’s not enough to simply have a website – not if it doesn’t work and deliver the results you want for your business. 

You need a website that will help you promote your products or services and help establish your business as the authority in your field. Remember that you are vying for the attention of customers who have access to thousands of competition online. You need to make sure that your website will make them feel like they have found “the one.” 

If for any reason you are not satisfied with your website, that in itself should convince you to give your website a revamp in 2022. If you’re still unconvinced, Jam Digital, a reputable agency that offers web design and development in Wagga shares  some of the best reasons to update your business site this coming year:

It’s Not Memorable 

If you’re trying to establish a solid online presence, then you need a website that’s memorable and will be able to stand the test of time. Your website must showcase your products and services and capture the attention of your target market.

An effective website is one that is easy to navigate and simple to use. It’s also aesthetically pleasing and is free from confusing content and ineffective navigational features.

It Doesn’t Reflect Your Brand Well

Business sites that don’t reflect a company’s brand are bound to fail in making an impact. A good website must reflect your company’s brand and its products and services. It should also be consistent in its design and message throughout.

You’re Not Attracting the Right Audience

No matter how great your website looks and how user-friendly it is, it’s going to go to waste if you’re not attracting the right audience. To succeed in your online venture, you need to ensure that your website is tailored to attract your target market. In addition to the quality of the website’s design and content, it should also be easy to use and navigate.

It’s Not Mobile Friendly

If you’re serious about doubling your digital sales, you need to ensure that your website will be user-friendly to those who access it using their mobile devices. If your website is not user-friendly on mobile devices, it will turn off more customers than it attracts. It will also reduce your chances of increasing your online sales.

Its Look and Technology Are Outdated

If you want to keep your customers happy and at the same time improve your brand image, you need to update your site’s look and technology. Your site should offer your customers a seamless and pleasant user experience, which can only be achieved using the latest technologies.

Conclusion

If you’re not satisfied with your site in its current form, then it’s time to find a way to update it. Whether you decide to build a new site from scratch or consider a business site redesign, do so in a way that will help you achieve your online goals. 

You should also consider hiring the services of a professional web design company to give your website a facelift. This is one of the best ways to ensure that your website meets your needs and delivers the enhanced results you want for your business.

Jam Digital is an established digital marketing agency that offers web design and development in Wagga, along with other services. Contact our team today and learn how we can breathe new life into your business website!

Did you know that it takes less than five seconds for your website visitors to make a choice of whether they’d stay and explore your site more or find what they need elsewhere?

This should give you an idea of how vital website design is, as it might be the most significant factor that dictates whether or not your website visitors will stay or leave. 

Optimising your website through innovative and effective web design is therefore crucial. To help you out, Jam Digital, a trusted creative agency in Wagga, shares some web design practices for you to follow: 

Optimise Page Load Speed

Page loading time is so important. You wouldn’t want to wait for a long time for a web page to load. Internet users are likely to take negative actions if they have to wait long to load a webpage. This might be the cause of losing the user to the page.

Optimise your web pages and website content to load quickly to ensure that your website visitors do not get annoyed. Give your readers the options to download your materials immediately or download on-demand.

Focus on Accessibility

It is simple to assume that all website visitors view websites on a desktop or laptop computer. However, most internet users today use smartphones and other handheld technology to access the web.

Therefore, your website should be accessible on various devices to ensure that your web visitors can experience your services.

Ensure You Have Clear and Compelling CTAs

The CTA or call-to-action is the most crucial element of your website. A web visitor will only respond to a CTA if it meets or exceeds their expectations. Make your CTAs clear and compelling to ensure that your visitors find the information they need.

Choose Strong and Catchy Headlines

Creating a strong headline is one of the best ways to draw your readers in. This is a crucial element of your website.

People respond to headlines. Therefore, your headlines should be powerful and catchy to draw your visitors’ attention.

Make Navigation Easy for Users

No one wants to explore a website that is hard to navigate. Make it simple for your internet users to navigate your website.

Focus on Site Structure and Navigation

The way your web content is designed and organised on your website will determine how easy it is for your site visitors to find what they need.

Make sure that you place the most important and helpful content at the beginning of your web pages. Also, use good site navigation and keep your links intact so that site visitors can easily click through your content.

Let them quickly find what they need on your website. Don’t add clutter to your web page. Go for a straightforward design, so it’s not confusing.

Make navigation easy with clearly labeled links, navigation tabs, and navigation buttons.

Conclusion

These are just some of the basic web design practices that you should follow to create a compelling and professional website for your business.

The key is to remember that your website visitors will only stay if you offer them a good user experience. Focus on these five areas to ensure that your website will be user-friendly and easy to navigate. Of course, you can always seek the help of a reputable creative agency in Wagga to help you with your web design. 

Jam Digital is an established creative agency in Wagga that can help your brand gain more attention online through web design and digital marketing. Contact us today to find out more about what we can offer you!

Building a website is always one of the first crucial steps when starting a business. The website you build can later become the business’ primary online presence wherein you attract people who want to know more about your brand. While it may seem like a simple idea to plan and think about, creating one from scratch can be stressful. There is a lot of decision-making to do and many contents to fill using complex codes and tools.

If you are considering going down a DIY route, you might want to know why hiring a professional web designer and developer can be beneficial. Here are some excellent reasons:

The Whole Process Becomes Simpler

Because your tasks or goals are limited by the design of your DIY website builder, you can only get to a certain point before you have to start over. This task becomes so tedious as you keep on doing it repeatedly until everything works out. The process may be tiring and frustrating that you would want to look for other options.

However, if you hire a professional web designer, you can save yourself from all of these. They will be able to take care of everything from the very start to the end. That includes your designs and content, the technical features, and the overall look of your website.

These Professionals Know What They Are Doing

While it may seem like you can learn everything you need to know about web design online, the truth is that you need someone who knows the right tools and knows their way around the business. That is why in most cases it is beneficial to hire a professional web designer. Doing so would save you time and effort and assure you that the site you are getting is a quality one.

Hiring a professional web designer lets you know what to expect from the start. You understand that the site you are getting would be functional and would be able to meet your business goals.

They Value Specialisation

DIY websites would not be able to do any wonders to your site. They will just take your site as another project, and nothing much would be done because of their lack of specialisation.

However, if you hire a professional web designer who has been in business for a long time, you will benefit a lot from their knowledge. You will know that your site is in the hands of someone who knows what they are doing.

These professionals do not limit themselves to creating sites from the ground up. They know what to do when it comes to site maintenance and upgrades. They can even cater to the needs of their clients by making their site responsive and providing them with the ROI they need.

Conclusion

These are just a few of the reasons you should choose to work with a professional web designer. There are a lot of benefits that you could get in the long run. By choosing to work with a professional, you have an advantage over those who still keep trying to DIY their sites. The most important of all is how they make everything much easier and less tedious.

If you are looking for web design and development services you can trust, JAM Digital is here to do it for you. We are a digital marketing agency based in Wagga Wagga. Website creation is just one of our specialisations and offered services. Contact us today to know more. 

Before you launch a business or a company, you need to have solid branding. Regardless of the business size, the right branding can give an edge to your business. Branding is often associated with your company’s aesthetic component or visual identity, but it plays so many other roles besides that.

Here is why every company should invest in good branding:

It Unites the People and the Company

A company without a unified branding will be like a football match without a captain. Branding is the captain who helps unite the players and fans to the team. They are the ones who will keep everyone on the same page, giving them the same vision. By maintaining a unified brand, they will create a strong relationship between the company and its customers.

It Serves as the Company’s Asset

A brand is one of the company’s greatest assets. In fact, it is the most valuable asset they will ever have. A company’s brand is a pillar to their marketing and is like a lighthouse to their customers trying to navigate their way through the murky seas of business.

In today’s technology-driven world, you need to create a strong image of your company, not just in its services and products, but in one’s mind. Good branding will serve as a strong image that your audience will remember and look back to. It gives them a sense of trust and confidence in you and your company.

It Helps Generate Sales

A brand doesn’t just help you sell your products or services, but it also helps you in generating revenues. A good brand gets people talking. It creates buzz in the market, which attracts more potential clients to your company.

With a good brand, your company will be in the front seat of people’s minds whenever they think of buying your products or services. It gives you a competitive advantage over your competitors.

It Serves as a Promise to People

With a good brand, you promise people that what they are buying from you will be of superior quality and value. That will give them a sense of assurance that they are buying from a company they can trust.

Consumers these days are very aware of the products they are buying. They are constantly checking the ratings of a company before making the purchase. Good branding will give your company a good reputation that your market value.

Branding Creates Customer Loyalty

Good branding also helps your company maintain long-term customer relations. If a company already has a good brand and has already made a good name in the industry, it can easily nurture and maintain relationships with its clients.

Today’s consumers are becoming more demanding and are always looking for something new and exciting. A good brand maintains customer loyalty since your buyers will always have a sense of appreciation for you and your company.

Strong Branding Protects You From Competitors

With a strong brand, you will easily maintain your status in the market and prevent your competitors from infringing on your business.

Good branding gives your company a strong identity. It gives people confidence in you and your products or services. In short, it is the pillar that you can use to build your business.

Conclusion

Branding is not just about aesthetics, but it is about the company’s strong identity. Branding is one thing that will give your company an edge in the market. It is an offline asset that you can use to generate revenues, attract customers, and create a good image for your company.

If you are looking for a branding expert in Wagga Wagga, you are on the right page. JAM Digital is a marketing and advertising agency based in Wagga that brings new brands to life and helps breathe valuable life and purpose into existing ones. Let us help you create a solid branding strategy for your business. Contact us to know more. 

With eCommerce expanding, particularly in light of thousands of physical stores closing due to the pandemic, your eCommerce website must stand out. Customers are more likely to purchase from a well-designed, intuitive and contemporary site.

Here are some tips to ensure your eCommerce website generates sales and encourages return customers.

1. Keep Your Website Simple

One of the most important things to remember during the eCommerce design process is “KISS”—keep it simple, stupid!

When it comes to eCommerce website design, simplicity is always preferable. The more things you include on a page, the more it detracts from the web site’s primary objective—increasing traffic and sales.

Maintain a clean, uncluttered and basic design and focus on the buying process.

2. Prioritise Branding

The first thing potential customers see is your branding. They want to feel safe doing business with you.

Your site’s design should guide visitors through the buying process and make them feel at ease. You want a website that not only shows you’re a credible, existing business but also that you’re invested in providing good service.

3. Upgrade Your Website’s Mobile-Responsiveness

Mobile browsing is becoming increasingly common as people use their iPads, tablets and smartphones to shop online.

Depending on your target audience and the products you sell, being mobile-friendly may be necessary, so include items on your eCommerce website design checklist such as large clickable buttons, optimised text and navigation that’s easy for your audience to use.

4. Simplify the Checkout Process

Nothing is more frustrating than a long and arduous checkout process. That’s why it’s essential to keep it simple and allow customers to feel confident in their purchases. Here’s what to keep in mind in regards to checkout.

• Make your checkout process seamless and straightforward.
• Ask for as little personal information as possible.
• Use an SSL (Secure Socket Layer) to ensure online transactions are safe.
• Ask for a signature at the time of delivery to ensure the product reaches your customer in perfect condition.
• Add a “Pay later” option on your website that allows customers to purchase your products while they pay later.
• Offer a money-back guarantee.

5. Follow the Best SEO Practices

SEO is an integral part of any eCommerce website. You want your site to be easily found by potential customers. No one wants to spend hours scrolling through the search results, looking for a site that sells the item they want.

• You can ensure customers easily find your site by following these simple SEO best practices.
• Include a unique and keyword-rich domain name.
• Keep your site updated to ensure keyword-rich content and well-written content.
• Optimise your website with keywords.
• Link your site to other sites that rank high in the search engine results.
• Include a search button on your site to allow customers to search your site easily.

6. Integrate Your Website With Social

Sharing your products and ideas with your social media audience is almost more important than your actual website.

Satisfied customers are likely to share their experience on social media—it’s a great way to generate awareness.

An eCommerce website design that integrates with social media is invaluable to grow your brand and increase sales.

Conclusion

When it comes to beating the competition, your eCommerce website design is one of the ways you can gain the upper hand and attract more customers.

Incorporating these tips into your website’s design will help you develop an eCommerce website that not only appears professional but also generates sales and encourages return customers.

Are you looking for a reliable website design in Wagga Wagga? We at JAM Digital specialise in digital marketing, web design and responsive website development. Please browse through our website to learn more!

Advertising in the Current Landscape

As a small business you may know that advertising is not only time-consuming, but the costs can also add up quickly. More than that, you need to implement it in an effective way in order to get results. Thanks to the increasing number of digital channels today, businesses are no longer limited to traditional advertising options. This allows them to think differently and come up with new strategies that work well for their businesses. These strategies are not only less expensive, but they are also more likely to get your business noticed.

SERP Results Show Branded Search Ads

Search engine result pages (SERPs) have been the leading way to drive traffic to a website for a long time. According to data from Google, there are around 3 billion searches on Google every day. The good news is that the number of searches is constantly increasing.

Results also changed a lot. With the introduction of Google My Business, a lot of local business owners have been happy with the results. User-friendly websites, mobile optimisation and local search, have all contributed to these changes.

However, one major change was when paid search started to appear on the first page of search results. This was when the serious competition started. This means that in order to get on the first page, your business will need fewer links or better links than your competitors.

Designing an Advertising Campaign that Works

1 – Grab Attention

The first step is to grab attention. Use all the tools you have at your disposal. If your business is not an e-commerce business but still wants to have an online presence, you should be looking at niche marketing. If you are not familiar with niche marketing, it is basically about writing content about a niche topic that can attract high traffic.

2 – Build Trust

Trust is important in digital marketing. Many people only trust the top results when they search for something online. That is why you need to make sure that your website is seen by consumers.

You need to look at the long-term picture and invest in SEO and social media marketing by engaging consumers with great content and getting them to share it with their friends.

Another factor to consider is the SERP itself. It is amazing how the SERP has changed over the years. The search results have become a lot more user-friendly. This means that your business will have a better chance of being seen.

3 – Get Them to Act

You have come this far and have made a great effort to get consumers to notice your business. What is the next step? This is where conversion optimisation comes into play. Conversion optimisation is all about analyzing what is going on and finding out what the people you are trying to reach are looking for.

Conclusion

The bottom line is that there are many ways to market your digital business. You do not need to spend a lot of money to get consumers to notice you. The best way to do it is to invest in both SEO and social media marketing as well as pay-per-click advertising. Essentially, you should be trying to get as much visibility as you can.

If you are trying to revamp your advertising in Wagga, come to JAM Digital! We are a digital marketing agency based in Wagga Wagga. Our web designers deliver website design, and our marketing team deliver social media, graphic design, video content, SEO and Google ads.

In the age of modern technology, entrepreneurs will find that the process of getting the public to notice you is a complex yet straightforward journey. The competition may have become stiffer with the internet’s presence, but at least you have contemporary inventions to help you with your marketing campaign.

One example of these inventions is the website. Websites act as a primary touchpoint for your customer base. Not only that, but your website can help you reach online and offline customers, generate leads, collect information on prospects, cross-market products or services, and rank on search engines.

Given the crucial role of the website in your success, you’ll need to make sure that yours works efficiently. Here are some factors you need to consider for your website.

Web Design and Layout

Design and layout are two crucial factors you need to be mindful of when preparing for a public launch since they can affect how well your website attracts and retains a user’s attention.

Aesthetics

As a general rule, your website needs to be aesthetically pleasing to draw new users in. 

You can achieve such a feat by using graphics and videos to support the content on your website. The visuals need to suit your brand and have a clear purpose on the page. 

Functionality

A functional website has a proper purpose, provides a good user experience, and is easy to navigate for all. It should also feature a quick loading time, which offers more convenience to the site’s visitors.

The best websites achieve peak functionality by creating a clear separation between the content they have. You can do the same by utilising landing pages or different sections, regardless of whether you’re offering services or products. You can also incorporate a search function in your website for quick browsing purposes. 

Content Writing

Your website’s primary function is to provide consumers with essential information regarding your brand and your services or products. Here is where content writing is necessary.

Good content writing combines various factors, including voice, length, clarity, and readability. You can use different techniques to create high-quality content that helps in search engine ranking and lead generation, such as keyword research and content optimisation. If you’re not confident in your writing skills, you can always rely on an SEO agency to help with the content. 

FAQs Section

The Frequently Asked Questions (FAQs) section or page is a key component of any website. 

Your FAQs provides essential information on the products and services that your company has to offer. It also allows website visitors to learn more about your company and its services without contacting you for further information.

Testimonials

A testimonials page can also do wonders for your website and your company as a whole. After all, testimonials give you the ability to stand out from the competition in terms of credibility and professionalism.

Testimonials are excellent ways for you to promote your business or product through word-of-mouth marketing. Consumers tend to try out items and services that have garnered positive responses from others. Having a testimonials page on your website may help in converting potential customers into actual consumers. 

Call-to-Action

You’ll find that all the best websites share one thing in common: They make use of Call-to-Actions (CTAs). A CTA can be as simple as “Buy Now” or as complicated as “Join Our Community.” The point of a CTA isn’t only arousing emotion in your audience but inspiring them and getting them excited about what’s next.

It’s important that your CTA appears natural on your website and doesn’t come on too strongly. If you’re unsure how to proceed, you should consider working with experienced web designers. They know how to strategically place CTAs so that they blend in with your website content while still functioning correctly. 

Final Thoughts

The process of growing a website is lengthy and arduous, but you can ease its burdens by taking the time to create a well-designed website. After all, your site acts as the face of your business to provide consumers with the necessary information they need to acquire your products and services.

The factors mentioned above can further enhance your website’s functionality. They’re tried and tested and work with all kinds of website design. 

For web design and development in Wagga Wagga, consider checking out Jam Digital. We specialise in websites, marketing, and design and will do our utmost to deliver quality web designs that can boost your marketing campaign and draw more traffic to your website. Book a consultation with us to learn more about our services today!