Advertising Tactics: Get Noticed Without Going Overbudget
Advertising in the Current Landscape
As a small business you may know that advertising is not only time-consuming, but the costs can also add up quickly. More than that, you need to implement it in an effective way in order to get results. Thanks to the increasing number of digital channels today, businesses are no longer limited to traditional advertising options. This allows them to think differently and come up with new strategies that work well for their businesses. These strategies are not only less expensive, but they are also more likely to get your business noticed.
SERP Results Show Branded Search Ads
Search engine result pages (SERPs) have been the leading way to drive traffic to a website for a long time. According to data from Google, there are around 3 billion searches on Google every day. The good news is that the number of searches is constantly increasing.
Results also changed a lot. With the introduction of Google My Business, a lot of local business owners have been happy with the results. User-friendly websites, mobile optimisation and local search, have all contributed to these changes.
However, one major change was when paid search started to appear on the first page of search results. This was when the serious competition started. This means that in order to get on the first page, your business will need fewer links or better links than your competitors.
Designing an Advertising Campaign that Works
1 – Grab Attention
The first step is to grab attention. Use all the tools you have at your disposal. If your business is not an e-commerce business but still wants to have an online presence, you should be looking at niche marketing. If you are not familiar with niche marketing, it is basically about writing content about a niche topic that can attract high traffic.
2 – Build Trust
Trust is important in digital marketing. Many people only trust the top results when they search for something online. That is why you need to make sure that your website is seen by consumers.
You need to look at the long-term picture and invest in SEO and social media marketing by engaging consumers with great content and getting them to share it with their friends.
Another factor to consider is the SERP itself. It is amazing how the SERP has changed over the years. The search results have become a lot more user-friendly. This means that your business will have a better chance of being seen.
3 – Get Them to Act
You have come this far and have made a great effort to get consumers to notice your business. What is the next step? This is where conversion optimisation comes into play. Conversion optimisation is all about analyzing what is going on and finding out what the people you are trying to reach are looking for.
The bottom line is that there are many ways to market your digital business. You do not need to spend a lot of money to get consumers to notice you. The best way to do it is to invest in both SEO and social media marketing as well as pay-per-click advertising. Essentially, you should be trying to get as much visibility as you can.
If you are trying to revamp your advertising in Wagga, come to JAM Digital! We are a digital marketing agency based in Wagga Wagga. Our web designers deliver website design, and our marketing team deliver social media, graphic design, video content, SEO and Google ads.