We help define and communicate what makes your brand unique and bring your brand to life with impact and consistency. Customers are looking for authenticity. They want genuine brands that they can connect with on an emotional level. At JAM, we take a human centric approach by building a connection between your brand, your remarkable values and your desired customers.
We make our clients’ brands unique by combining clear strategy with beautiful design. Our branding services help you identify what makes your brand so remarkable and helps you showcase that to the world.
We are experts in the areas of brand strategy and identity, marketing and communications, web and digital and employer branding.
Explore our work to see our services in action. At JAM we build brands for growth. Drop us a line if you'd like to chat about your business.
The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.
With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.
If you're working to develop your first brand identity for a client, or you're doing this for your own business, it's important to first understand what a brand is and what it takes to create one. Unfortunately, it's not as easy as giving the business a name and plastering it on everything.
Originally, the term "brand" was used for referring to the mark that cattle ranchers "branded" on their cattle, the idea of a brand has evolved to encompass much more than just a name or a symbol.
Your brand, a vital part of your brand identity, is defined as a name or a type of product manufactured by a particular business.
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
As Jeff Bezos says, "Branding is what people say about you when you're not in the room."
Your product leaves an impression on your customers long after you've made the sale. Brand identity is the process of shaping that impression.
As the embodiment of almost everything your business is and does, a brand "lives and evolves in the minds and hearts" of consumers. Its identity, therefore, is crucial to the business's future.
So, if your brand is more than just its logo, how can you replicate what brands like Coca-Cola have done and tap these other elements of your business's identity?