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Top 5 Elements to Consider When Designing Your Website

In the age of modern technology, entrepreneurs will find that the process of getting the public to notice you is a complex yet straightforward journey. The competition may have become stiffer with the internet’s presence, but at least you have contemporary inventions to help you with your marketing campaign.

One example of these inventions is the website. Websites act as a primary touchpoint for your customer base. Not only that, but your website can help you reach online and offline customers, generate leads, collect information on prospects, cross-market products or services, and rank on search engines.

Given the crucial role of the website in your success, you’ll need to make sure that yours works efficiently. Here are some factors you need to consider for your website.

Web Design and Layout

Design and layout are two crucial factors you need to be mindful of when preparing for a public launch since they can affect how well your website attracts and retains a user’s attention.

Aesthetics

As a general rule, your website needs to be aesthetically pleasing to draw new users in. 

You can achieve such a feat by using graphics and videos to support the content on your website. The visuals need to suit your brand and have a clear purpose on the page. 

Functionality

A functional website has a proper purpose, provides a good user experience, and is easy to navigate for all. It should also feature a quick loading time, which offers more convenience to the site’s visitors.

The best websites achieve peak functionality by creating a clear separation between the content they have. You can do the same by utilising landing pages or different sections, regardless of whether you’re offering services or products. You can also incorporate a search function in your website for quick browsing purposes. 

Content Writing

Your website’s primary function is to provide consumers with essential information regarding your brand and your services or products. Here is where content writing is necessary.

Good content writing combines various factors, including voice, length, clarity, and readability. You can use different techniques to create high-quality content that helps in search engine ranking and lead generation, such as keyword research and content optimisation. If you’re not confident in your writing skills, you can always rely on an SEO agency to help with the content. 

FAQs Section

The Frequently Asked Questions (FAQs) section or page is a key component of any website. 

Your FAQs provides essential information on the products and services that your company has to offer. It also allows website visitors to learn more about your company and its services without contacting you for further information.

Testimonials

A testimonials page can also do wonders for your website and your company as a whole. After all, testimonials give you the ability to stand out from the competition in terms of credibility and professionalism.

Testimonials are excellent ways for you to promote your business or product through word-of-mouth marketing. Consumers tend to try out items and services that have garnered positive responses from others. Having a testimonials page on your website may help in converting potential customers into actual consumers. 

Call-to-Action

You’ll find that all the best websites share one thing in common: They make use of Call-to-Actions (CTAs). A CTA can be as simple as “Buy Now” or as complicated as “Join Our Community.” The point of a CTA isn’t only arousing emotion in your audience but inspiring them and getting them excited about what’s next.

It’s important that your CTA appears natural on your website and doesn’t come on too strongly. If you’re unsure how to proceed, you should consider working with experienced web designers. They know how to strategically place CTAs so that they blend in with your website content while still functioning correctly. 

Final Thoughts

The process of growing a website is lengthy and arduous, but you can ease its burdens by taking the time to create a well-designed website. After all, your site acts as the face of your business to provide consumers with the necessary information they need to acquire your products and services.

The factors mentioned above can further enhance your website’s functionality. They’re tried and tested and work with all kinds of website design. 

For web design and development in Wagga Wagga, consider checking out Jam Digital. We specialise in websites, marketing, and design and will do our utmost to deliver quality web designs that can boost your marketing campaign and draw more traffic to your website. Book a consultation with us to learn more about our services today!