With creative and marketing projects, having a professional partner with expertise in the field can prevent you from taking on more work than necessary. From design work to social media management, it is important to have a partner who understands your brand and can deliver a project that reflects its personality.

Outsourcing projects is an effective way to develop creative portions of a product, such as graphics and design. For businesses that do not have the time or the expertise to focus on these areas of development, outsourcing offers a way to obtain the knowledge needed and to complete the project. And it’s more cost-effective than some might think.

The top five most common types of projects undertaken by creative agencies:

Branding or Rebranding

Creative agencies may be hired to rebrand a company or to create a suitable identity and a unique brand for products. Rebranding can be a complex process that requires the gathering of information about the business and its goals, followed by the conceptualisation, development, and implementation of a brand strategy.

Website Development and Design

Oftentimes, a rebrand will include a new website design, and creating a website is one of the best things a brand can do for its online presence. Businesses turn to creative agencies for web design for the purposes of creating a new website, redesigning an existing one, or managing their online presence. Web design entails the development of an online platform that meets business objectives and is capable of engaging an audience.

Video Production

Video is growing in popularity, and most businesses are turning to creative agencies to assist them with the production of their videos. Whether the video is a simple explainer video or a full-blown advertisement, creative agencies have the technical knowledge and the production resources to deliver high-quality, professional videos in a short amount of time.

Social Media Marketing

Interacting with consumers on social media is an essential part of a business’s marketing strategy. Social media pages like Facebook, Twitter, Instagram, Tik Tok, and Pinterest are home to over one billion individuals and therefore provide businesses with an amazing opportunity to foster relationships with their target market. Marketing on social media platforms is not about getting as many “likes” as possible or becoming the top tweet of the day. Effective social media marketing involves a strategic way of managing a brand’s social media presence and expanding brand awareness.

Copywriting and Content Creation

Copywriting is the process of creating content for websites and social media accounts. Creative agencies may be called upon to create engaging content for a brand or to collate, rewrite, and edit existing content. Many businesses turn to creative agencies for help with content creation, as it is often an underserved aspect of marketing, despite its growing importance in the modern age.

Conclusion

Creative agencies can provide an array of services to businesses, including web and graphic design, content creation, and online branding. Some creative agencies will only specialise in one area of marketing, such as website design, while others can offer a range of services, such as branding and social media marketing.

If you are looking for a creative agency in Wagga, make sure that you go for one that has a solid reputation and comes highly recommended by its clients.

JAM Digital is an established creative agency in Wagga with 25 years of experience and can provide you with digital marketing, branding, video production, social media, and web design services. Contact our team today so we can discuss how we can help!

Web design trends follow a cyclical pattern that shifts over the years, but 2022 may stand out for a variety of reasons. While current events such as the pandemic have had a significant impact, mobile devices are also becoming a valuable factor in these trends. On top of that, many users also value privacy and security as top concerns.

While a lot of complexity was added to online sites in recent years as technical capabilities have improved, web designers and developers must also respond to cultural issues like economic recovery, privacy, and safety. The year 2022 can usher in sites that course-correct toward transparency, openness, and simplicity.

Below are some of the top web design trends in 2022 that can guide you as you work on improving your website.

Immersing Visitors through Video And Animation

You can use more background video and animations to captivate your visitor’s thoughts, offer a soothing motion to your page, reduce bounce rate, and help visitors engage with your content.

Animations are very beneficial for conveying complicated concepts and processes in a clear and understandable manner. While accommodating text with visuals is nothing new, they can present your idea in a manner that words alone cannot.

Applying Simple Concepts

Instead of placing everything on one page, your design should shift toward lighter-weight experiences that invite users to go deeper in your sales funnel. To achieve this, In 2022 remember to use fewer words, soothing colours, brilliant visuals, and simple calls to action.

Instead of elaborate interactions that leave visitors feeling overwhelmed with information, use simplified messaging that encourages them to want to learn more.

For web forms, a few questions spread out over a few interactions are proven to be a more effective way for engaging new leads than putting up a single large form.

Projecting the Feeling of Safety

Because of the stressful events of 2020 and 2021, design trends are changing to make people feel safe and ready to engage online. Websites are altering their designs to give individuals space, lessen their anxiety, and make them feel comfortable and safe.

Now, websites have more imagery that suggests outdoor environments, as well as designs inspired by home decor. You can use natural, organic shapes to make your website feel unique, compelling, and alive.

It’s all about aesthetics and sensations, so it’s best to utilise designs that feel spacious, inviting and accommodating. Since people want to be away from home while also seeking the assurance of being indoors, your visitors’ perception of security and safety will be enhanced.

Allowing More Customisation and Accessibility

More websites are including theme and font customisations, with accessibility at the top of the list. Accessibility features like font scaling, contrast adjustment, and dark mode capabilities are becoming much more available.

When you use these features in your website, you’re showing your customers that you’re thinking about their wants and needs.

Conveying Positivity

Design trends are influenced by cultural ideas. Unfortunately, the modern internet is littered with negative opinions and ideals. Information overload is common, and it interferes with people’s ability to cope with and comprehend their experiences.

In 2022 and beyond, successful websites will combat this by building user-friendly experiences that encourage positive thinking and kindness.

Conclusion

With straightforward narrative and compelling imagery, websites can help with cultivating ideas of rehabilitation and growth. These trends emphasise assisting rather than directing your visitors, which will encourage them to think positively about your site and their relationship with your brand.

If you need an expert web design company to revamp your website, you can trust JAM Digital to get the job done. We have the most reliable and experienced web designers and marketing teams in Wagga Wagga. Set up an appointment with us, and we’ll bring your website to 2022!

Today, owning a website is no longer a negotiable part of running a business. Your website is one of the essential tools in your marketing arsenal. However, design trends in your industry and your customers’ needs change over time, so you must keep your website updated. If you’re wondering whether you should update your site to reflect the times, look for these tell-tale signs:

Customers Complain of Poor User Experience in Your Website

Consider the user. They could be someone looking to buy something immediately or someone you want to keep as a follower. If every time your target clients visit your website they leave without taking action, your users are probably not getting what they need. If your website is outdated and visitors don’t find it visually appealing, they will likely become frustrated.

Your Content Is Outdated

For instance, if you post the same blog article on your website every month or keep adding the same product or service you offer, it will become stale. Consumers are no longer interested in stale content. With the internet, information is always up to date. You can always redo and add more content to your website for your target audience.

You Have No Response from Your Website

If visitors can’t find what they’re looking for, you’re going to lose them. Consider how people may be searching for your product or service, and ensure you deliver what they’re after. If you’re getting no response from your website, you might want to consider updating it.

Your Website is Not Mobile Responsive

While many users are now browsing the web with their phones, a good number of users are still doing the same via their laptops. However, if you want to take advantage of the growing trend of mobile web browsing, then you must make your website responsive.

Your Website Design No Longer Reflects Your Business

If your website is outdated or looks completely different from your business, it will confuse your customers. They’ll think that you’re not serious about what you do, or they’ll feel that you’re not knowledgeable, and they’ll probably move on to your competitors. Keep your website updated for your consumers. If you don’t, you will suffer.

You Can’t Be Found via Google

Google has been the primary source for locating a business or a product since its inception. However, if your website isn’t showing up in the search results, you’re going to lose a lot of business to your competitors. Find out how to rank your website on Google.

Your Website Looks Outdated

Because design trends keep changing, your website should also change depending on the times. If your website looks dated, it means that you haven’t made an effort to update it. If you’re not willing to update your website, you might not be willing to take other essential steps in your business.

Conclusion

If you don’t want to lose business to your competitors, you need to update your website. Always keep on top of the trends in your industry. If you want to keep your visitors coming back to your website, be sure you’re investing in the latest web development techniques.

If you’re looking for a website design that will keep up with the times, we can help.

Jam Digital is a digital marketing agency based in Wagga Wagga, Albury, NSW. Our web designers deliver website design, and our marketing team provides social media, graphic design, video content, SEO, and google ads. If you need web design and development services in Wagga Wagga, get in touch with us! Let us know how we can help.

In this modern age, it’s critical to be opportunistic when it comes to setting marketing goals. After all, trends come and go and we often rely heavily on technology to help us stay on track. And with the rise of digital, organisations are now able to streamline everything whether it’s for internal processes or external communication.

Create your digital marketing objectives with this in mind. Sowing the seeds of success for the coming year ensures a motivated and capable staff who can maximise their skills and expertise. So without further ado, read on to discover the best tips to define and achieve your digital marketing goals.

First, Recognise Your Company Goals

It is critical to align your marketing objectives with those of your company. In this way, your marketing efforts will be smoothly integrated with other corporate functions such as sales and product development. In order to achieve the corporate objectives, the company plan should be produced collectively by all business units.

Marketers must keep the company’s overall goals in mind while creating a strategic marketing plan. By ignoring the business’s objectives and focusing solely on marketing statistics, you risk having your marketing plan fail and wasting your time.

Inconsistent alignment between marketing and business objectives may result in poorly defined marketing objectives that are ineffective or even unrealistic.

Second, Concentrate On Your Marketing Efforts.

Concentrating on a few well-defined goals will have a greater influence on your organisation than chasing multiple unfocused aims. And with the new year in mind, prioritise and concentrate on your resolutions. Here are some of our best examples:

• Set a realistic number of targets; otherwise, you risk spreading your teams too thin.
• While there will always be things to do, this does not mean they should be prioritised.
• Specific goals assist your team in determining priorities.
• By reducing doubt about your goals, you can empower your team to achieve them.

Third, Make Sure You Get SMART

Your team can define goals that are attainable, quantifiable, and targeted. Let’s look into the S.M.A.R.T. approach: 

• Specific: Your digital marketing objectives should be clear and specific.

• Measurable: In order to track your progress, your objectives must be quantifiable. For example, increasing website traffic is insufficient. 

• Attainable: Goals must be attainable, not intimidating. You can be creative yet realistic at the same time.

• Relevant: Ensure that your goals are both practical and attainable. To achieve your goals, you must use your own data. Your goals should be challenging but not discouraging.

• Timely: Your ambitions must be in line with the organisation’s overall objectives. This may also mean executing plans in a timely manner. After all, failure to set deadlines can jeopardise success. Thus, setting deadlines for goals ensures long-term progress.

Fourth, Outline Your Goals Concisely

It is critical to adequately establish and express your objectives. When your internal and management teams collaborate, it is easier to maintain a laser-like focus on your objectives.

Reduced distractions result from a better knowledge of the goals of your digital marketing operations and how they fit into the bigger picture. Thus, it will be straightforward to identify tasks that are not aligned with marketing objectives, allowing for more interaction with stakeholders.

Fifth, Determine Accountability

Determine who will be held accountable for each of your goals. Making someone, or a group of people, totally responsible for each goal increases the likelihood of success. When there is a driving force behind the goal, it is simple to recognise and reward your team’s achievements.

Conclusion

When setting digital marketing objectives, it’s important to think of the big picture. This way, you can strive for the best results through goal-setting, defining your strategy, and having a firm plan in place. In time, you can live out your company’s mission and vision, and see desired results!

Are you looking for digital marketing services in Wagga Wagga? JAM Digital is a talented team that offers graphic design, digital marketing, web development, and project management services. Beyond this, we are dedicated to collaboration with our clients across all industries. Give us a call today!

If you’re considering a website redesign in 2022, you’re in the right place. We’re here to help you boost your website conversion rate and maximize your ROI. In this article, we will cover the major considerations for successful web development. There are many reasons to redesign your website, but the most important goal of the process is increasing traffic and leads for your business. This blog post will share information about how you can achieve your goals. 

Website Redesign Tips to Help Reach Your Revenue Goals

1 – Consider the Cost

A redesign can be a decent investment, depending on the scope of the project. However, if you want to improve your business through a website redesign, it’s worth doing the project once and doing it well. If a high-quality website redesign is within your budget, it will be worth the investment.

2 – Make a Timeline

After you’ve considered the cost of your project, you should start making a timeline. This step is vital to the success of your project. You will want to create a list of goals for your project and determine how much time you need to achieve each goal. Then, you can set a deadline for the completion of each goal in the project. You can also use your timeline to measure your progress as you move through the website redesign process.

3 – Don’t Mess with Your SEO

One of the most important things that you need to do when you want to revamp your website is to make sure that you continue to optimise your SEO. You’ll want to use SEO tools to analyse your website and determine if you have broken any of the major SEO rules. Then, you can make changes to your website’s content, pages and site structure so that you can continue ranking well on search engines.

4 – Make Your Website Mobile-Friendly

If you don’t have a mobile-friendly website, visitors are going to be turned off. If your visitors can’t even view your website with their mobile devices, then you will lose out on a lot of potential leads. You should make sure that your website is mobile-friendly so that you can reach out to potential customers on any device.

5 – Understand Your Existing Website’s Issues

Before you can create a new and improved website, you need to identify the problems with your existing website. This will allow you to find the best solutions for your problems. You should use the analytics on your website or speak with your marketing team to figure out what your biggest issues are.

Conclusion

If you want to make a great website redesign, you should always focus on the goals that you have for the project. You should also have a timeline for the project to make your goals more achievable. Finally, you should make sure that you pay attention to the SEO and mobile-friendliness of your website when you are designing a new website.

If you’re looking for a website redesign in 2022, Jam Digital can help. We can provide you with a quality website design that will help you reach your revenue and ROI goals. Work with an experienced web designer today!

As marketing increasingly moves to the digital realm, having a knowledgeable digital advertising agency in important. Finding the perfect digital agency may be difficult, but these factors can help you narrow down your alternatives and choose the ideal digital partner for your company.

Pricing

The first and most apparent consideration is the cost. How much is set aside for your marketing budget? What is the maximum amount you may spend on marketing consultants?

We recommend contacting a few different digital marketing businesses to see which one best matches your budget. Request a quote or look at their published rates.

However, keep in mind that inexpensiveness does not necessarily imply quality. Low-cost agencies may lack the experience or abilities to achieve the desired results.

Knowledge of the Market and Ongoing Education

Is your current agency up to date on the newest industry trends? Are they preparing for changes in customer behavior as a result of COVID-19? Do they have an opinion on the planned tracking limits implemented with Apple iOS releases in 2022 and the third-party cookie? The media landscape is always changing. If your digital agency isn’t keeping up with the latest trends, you can get outdated plans and miss out on real-time chances.

Collaboration & Transparency

One of the vital factors in selecting an advertising in Wagga is developing a trusting connection. Are they open and honest about their data and marketing results? Will they try to improve the campaign after it’s up and running? 

A collaborative, open partnership will result in a far more successful advertising plan and greater long-term outcomes. Follow your instincts here, but make sure you ask the proper questions straight away.

Media Resources

A digital advertising campaign’s success may be dramatically improved by using the correct planning, buying, research, and reporting tools. Media technologies enable an agency to successfully create an audience, target the best placements, and spend efficiently so that your campaign meets its objectives.

Capabilities For Tracking and Insight

You can get a broad view of a campaign’s performance by tracking it from the initial ad impression through the consumer experience. As the campaign advances, optimisations and A/B testing can be applied. If an ad agency doesn’t track how a person interacts with your website after clicking on an ad, the agency isn’t particularly skilled with digital marketing.

Tracking pixels and tag management scripts, such as Google Tag Manager, must be applied to your website’s code to acquire insights into your campaigns and complete access to website activities.

Effective Reporting 

Transparency and engagement with your digital agency are essential for good reporting. When campaign reports are presented, you should be able to observe the user path and what’s working and what isn’t so that your campaign may be properly adjusted. Continuous reporting meetings should take place during the campaign to allow you to engage with your agency and explore potential improvements.

A possible digital marketing agency must spend time learning about your business and its marketing requirements. They should provide you with a complimentary consultation to assess your strengths and shortcomings. They’ll also provide you with their recommendations as well as their costs. 

Conclusion 

Request a sample client report from prospective agencies to understand how they handle reporting. This gives an idea of the information they can supply. Consult with professionals if you need display advertising, website construction and monitoring, SEO, content marketing, and other specialties in digital marketing in Wagga. 

Jam Digital offers digital marketing in Wagga. Our web designers deliver website design, and our marketing team delivers social media, graphic design, video content, SEO, and Google Ads. Contact us to know more! 

Most companies employ the help of creative agencies to handle the advertisement aspect of their businesses. All ventures have their own strategies, and there are times when they hire and collaborate with agencies to turn their promotional ideas into a reality. 

If you are running your own company and you are having second thoughts as to whether or not you should hire a creative agency right now, the following reasons may help your decision.

1. They Increase the Visibility of Your Brand

A creative agency can help a corporation increase the visibility of its brand. This is because these agencies specialise in helping brands get instant recognition in a very short amount of time. Some agencies are now offering social media exposure to companies as well.

2. They Provide Immediate Results

A good creative agency will get instant results for the companies they help. Agencies have skilled and specialised teams which are dedicated experts in the field of advertising.

By doing this, companies will be able to focus on the other aspects of their business, leaving the promotional task to the creative agencies.

3. They Can Attract New Customers

They can do this by attracting new customers to the brand once more. That is because an excellent agency is capable of discovering even small details that could entice its audience. All good agencies provide a report outlining the results they have achieved.

4. They Offer a Range of Advertising Services

A good agency can provide you with a range of different advertising services that will help your business reach its intended audience. These services include:

• Digital marketing
• Creative design
• Social media marketing
• Print marketing
• Radio and TV advertising
• Outdoor advertising
• Search engine optimisation
• Direct mail
• Website development

5. They Help Boost Your ROI

A creative agency is able to help you improve the accuracy of your return on investments (ROIs). By creating a great website, ad or campaign, they can attract new customers and generate new leads.

6. They Always Offer Creative Solutions

An excellent creative agency can address the needs of your company creatively. They are able to communicate your business’s unique message in a clever and memorable way.

7. They Can Help You Save Money

Another benefit of hiring a creative agency is that they will be able to help you save money. That is because they have the expertise that most companies do not have. This means that you will not have to hire more staff members to help you solve your marketing issues.

Conclusion

The help of a creative agency is always beneficial. Current advertising platforms are crowded and noisy, and it’s more important than ever to stand out from the crowd.

If you are looking for a well-trusted creative agency in Wagga, look no further than our expertise here at JAM Digital. Our creative team is ready to talk with you today and see how we can help make your business stand out from the crowd. Our web designers are here to deliver web design, and our marketing team provides social media, graphic design, video content, SEO, and Google ads. Call us today and let us work on your promotional ideas!

The business world changes with the times. Nowadays, small and large brands alike benefit significantly from the internet and the many features it offers. They include creating and using websites, a branding tool providing companies with an opportunity to engage with consumers. 

Websites have become essential to all types of businesses. It’s worth noting, though, that business websites can’t be mediocre. 

They need to be well-built so that brands can experience the full benefit the website can offer. See some of these benefits below.

1. They Increase Brand Credibility

One of the most important benefits of a well-built business website is it helps increase a brand’s credibility. A website is a branding tool, and it’s an important one at that. If your website looks poorly done, you can lose the credibility you’re building with your audience.

Lacking credibility online can make or break your business. After all, the internet is the place of opportunities and threats, and internet users are more careful these days. The best websites show that brands are trustworthy, leading to more potential sales.

2. They Assist in Establishing Brand Identity

As previously mentioned, your website is a branding tool, meaning it helps establish your online identity. The best websites online portray their brands accurately to the general public, giving people a better idea of the businesses they’re dealing with daily.

Suppose you want more consumers to take an interest in your business. In that case, your website should feature the following information so that internet users can make better, more informed decisions regarding your services or products.

• Mission and Vision
• Values
• Brand personality
• Contact information
• Reviews or testimonials

3. They Increase Brand Reach

The internet is a massive place that reaches far and wide. It’s where businesses can succeed and thrive, so long as they know how to use the internet and websites correctly.

A well-built business website makes it possible for brands to reach consumers within and outside their locality. You can achieve such a feat by utilising social media features. These platforms can help your business increase your brand’s reach. 

4. They Boost Search Engine Rankings

If you manage a business, you understand the importance of search engines. Search engine optimisation (SEO) is a process that helps you improve your search engine ranking. One of the most effective ways to boost your position is by creating a well-built business website.

Search engines love business websites because they offer accurate and up-to-date information regarding companies. This information helps the search engines provide what’s relevant to internet users. You can also refer to Google’s E-A-T, which looks for expertise, authoritativeness, and trustworthiness.

5. They Create Connections with Consumers

Appearing on your website’s homepage is the “contact us” and contact form. This gives you a chance to connect with consumers through an efficient and effective communication channel.

You can use this channel to connect with your audience. For example, you can use your website to answer some questions, provide updates on your products or services, or even ask questions to your clients. Reaching out to your consumers can build trust and, in turn, result in returning clients.

Conclusion

The business world moves forward, and the business world online moves even faster. This is why you need a well-built business website designed and built with future development in mind.

Managing a website is not easy. It requires a great deal of expertise and experience. If you lack the correct information and knowledge needed to build a website, it’s best to seek the help or services of a professional web designer and developer.

Jam Digital is a marketing agency in Wagga that offers web design and development services and specialises in building customised websites for businesses. Thinking of redesigning your current website? Get in touch with Jam Digital today!

Your website is so much more than a URL. It’s a lead generator and information hub that allows you to showcase your services, products, and expertise without even leaving your office.

Websites 2.0 are capable of much more than just delivering information; they are powerful marketing machines for generating leads and sales.

An essential part of every marketing machine is search engine optimisation. SEO is one big umbrella encompassing many marketing methods, from onsite techniques to content marketing.

One method getting a lot of attention these days is local SEO. According to Google, nearly half of all searches are local information. In this article, you’ll discover how to use your website to localise your SEO!

1. Perform Local SEO Keyword Research

There are a few different types of keywords to focus on for local SEO:

Local search keywords: These keywords are specific to your business, like Wagga-based web design company.

Location-based keywords: These are interchangeable with exact keywords but contain information related to location, like Wagga-based web design company near me.

Brand-based keywords: These keywords are your brand name, like JAM Digital Design Wagga.

The first step toward improving your local SEO is to find all these keywords related to your business and its services.

2. Onsite Local SEO Optimisation

There are a few onsite features of your website that will help you rank higher in the local packs, including:

• Prominently displaying your location on your homepage
• Highlighting your city/state in your logo or business name
• Adding your location for each listing. Also, it’s important to note that Google has been using site in all of its product interfaces, such as Google Maps.

3. Integrate Video into Your Web Design

While there are static videos and interactive videos, a website needs both videos to be effective. You should not overlook the power of video and its ability to attract attention.

If you have a service that can be demonstrated visually, it’s a great idea to create a video that shows a potential customer how your service works.

Videos are a reliable way to increase engagement and search engine optimisation. Videos are more effective than images and text when it comes to SEO.

4. Optimise for Mobile Use

Local SEO is significantly changing the way businesses maintain their online presence. However, local SEO is not only about physically appearing in the pack; it’s about being an authority with your target audience.

To gain credibility in the eyes of your target audience, you need to be on mobile devices as well. More than 50 per cent of searches are done from mobile devices, so it’s a good idea to incorporate responsive web design into your website if you haven’t already.

Conclusion

Local SEO optimisation is an effective tactic to give your business a competitive edge. There are many ways to optimise your website for local SEO, but the key is to understand your audience and how you can help them. Without providing value, you won’t make any sales!

Jam Digital is a digital marketing agency based in Wagga Wagga, Albury, NSW. Our web designers deliver website design, and our marketing team provide social media, graphic design, video content, SEO and google ads. If you need web design and development services in Wagga Wagga, get in touch with us! Let us know how we can help.