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Digital Marketing 101: The Best Tips to Achieve Your Goals

In this modern age, it’s critical to be opportunistic when it comes to setting marketing goals. After all, trends come and go and we often rely heavily on technology to help us stay on track. And with the rise of digital, organisations are now able to streamline everything whether it’s for internal processes or external communication.

Create your digital marketing objectives with this in mind. Sowing the seeds of success for the coming year ensures a motivated and capable staff who can maximise their skills and expertise. So without further ado, read on to discover the best tips to define and achieve your digital marketing goals.

First, Recognise Your Company Goals

It is critical to align your marketing objectives with those of your company. In this way, your marketing efforts will be smoothly integrated with other corporate functions such as sales and product development. In order to achieve the corporate objectives, the company plan should be produced collectively by all business units.

Marketers must keep the company’s overall goals in mind while creating a strategic marketing plan. By ignoring the business’s objectives and focusing solely on marketing statistics, you risk having your marketing plan fail and wasting your time.

Inconsistent alignment between marketing and business objectives may result in poorly defined marketing objectives that are ineffective or even unrealistic.

Second, Concentrate On Your Marketing Efforts.

Concentrating on a few well-defined goals will have a greater influence on your organisation than chasing multiple unfocused aims. And with the new year in mind, prioritise and concentrate on your resolutions. Here are some of our best examples:

  • Set a realistic number of targets; otherwise, you risk spreading your teams too thin.
  • While there will always be things to do, this does not mean they should be prioritised.
  • Specific goals assist your team in determining priorities.
  • By reducing doubt about your goals, you can empower your team to achieve them.

Third, Make Sure You Get SMART

Your team can define goals that are attainable, quantifiable, and targeted. Let’s look into the S.M.A.R.T. approach: 

  • Specific: Your digital marketing objectives should be clear and specific.
  • Measurable: In order to track your progress, your objectives must be quantifiable. For example, increasing website traffic is insufficient. 
  • Attainable: Goals must be attainable, not intimidating. You can be creative yet realistic at the same time.
  • Relevant: Ensure that your goals are both practical and attainable. To achieve your goals, you must use your own data. Your goals should be challenging but not discouraging.
  • Timely: Your ambitions must be in line with the organisation’s overall objectives. This may also mean executing plans in a timely manner. After all, failure to set deadlines can jeopardise success. Thus, setting deadlines for goals ensures long-term progress.

Fourth, Outline Your Goals Concisely

It is critical to adequately establish and express your objectives. When your internal and management teams collaborate, it is easier to maintain a laser-like focus on your objectives.

Reduced distractions result from a better knowledge of the goals of your digital marketing operations and how they fit into the bigger picture. Thus, it will be straightforward to identify tasks that are not aligned with marketing objectives, allowing for more interaction with stakeholders.

Fifth, Determine Accountability

Determine who will be held accountable for each of your goals. Making someone, or a group of people, totally responsible for each goal increases the likelihood of success. When there is a driving force behind the goal, it is simple to recognise and reward your team’s achievements.


When setting digital marketing objectives, it’s important to think of the big picture. This way, you can strive for the best results through goal-setting, defining your strategy, and having a firm plan in place. In time, you can live out your company’s mission and vision, and see desired results!

Are you looking for digital marketing services in Wagga Wagga? JAM Digital is a talented team that offers graphic design, digital marketing, web development, and project management services. Beyond this, we are dedicated to collaboration with our clients across all industries. Give us a call today!