Having a website is essential for almost all businesses as it is one of the most significant aspects of building an online presence. However, to acquire one is not enough—you must apply a good website design as well.

Web design is crucial as it affects the way your audiences perceive your brand. If you have an excellent website design, there is a high chance that your website’s viewers or visitors will stay on your page and browse through your content to learn more about your business.

On the other hand, a poor web design will negatively impact your audiences, forcing them to leave your page and head to your competitors’ sites. Fortunately, this article will help you understand how a web design provides a better user experience and serves as an advantage to your business. Read on to know more.

1. Builds Credibility for Your Audience to Trust

Excellent web design will help improve credibility for your audience to trust. Clients might find your business seedy or shady without professional web design, leading them not to trust your site. It is crucial to improve your web design as it conveys trust, helping your business succeed in the long run. 

If visitors remain on your page longer, it creates more opportunities for your business, particularly capturing leads. Meanwhile, when you can’t demonstrate and signal trust with your audience, they might look for another company to fulfil their desires and needs.

2. Creates Consistency across Your Page

As you create high-quality web design, you build consistency across your page. With a solid style, your audience will get more familiar with your brand, resulting in them remembering you when it’s time to purchase a product, avail of a service, or subscribe to your offers.

However, while a web design can attract visitors, which helps create consistency across your page, you must consider having the same layouts, fonts, and styles across all your site’s pages. Different designs will make your platform look unprofessional, making it daunting to build solid brand recognition.

All the website design elements you have for your site create your brand identity, so you must carefully select them to maintain consistency across your page.

3. Reflects Brand Image and Sets the First Impression

Your website is what users typically look at the first time they hear about your business and wish to know your brand. Therefore, it reflects your brand image and all that it stands for, setting the first impression of your audience.

A website design is essential as it impacts how your visitors perceive your brand, and the impression you instil in them will make or break how they perceive your business.

Final Thoughts

Websites provide lots of benefits to different types of businesses. They promote your company and, at the same time, allow your audience to learn more about who you are and what you represent. A compelling web design serves as the face of your business online, and you would surely want to make it look presentable and straightforward.

You can have the best websites for your business by hiring a web designer from JAM Digital. Our team will provide you with a web designer and web developer in Wagga Wagga to bring your site to the best it can be, help you gain more leads, and grow your business. Get in touch with us today, and let’s discuss how we can help you!

When it comes to creating a standout website, design plays an important role in driving greater engagement and traffic to your company. With the rise of the importance of UX on the Web, many people are wondering how web design and web development work together.

Web designers and developers work together, but their main focuses are different. Simply put, the work of a website designer is all about working on the site based on what visitors can see. With this, they get to focus on how users will navigate the site and interact and digest the content. 

On the other hand, developers are more focused on the site’s back end, which users can’t see. However, front-end developers are responsible for building the part of the site the users can see, while back-end developers go into the more technical aspects of the site. 

How the Web Design and Development Work Together

Indeed, the roles of web design and development can be defined similarly. Web design is focused on the visual aspects of the website. It involves the creation of the layout that speaks to the target audience, the use of cohesive brand elements and relevant media and compelling images. 

When the web design is laid out, the web development process may begin. Web development ensures the site is interactive and works from a logistical standpoint. This involves the establishment of the right platform where the site will be built. Additionally, it is up to web developers to add features, such as forms and plugins, and the writing and manipulation of code to achieve the visual goals and ensure that the website runs fast. 

One of the main differences between the two is that they use different software and programs to create a website. 

The Importance of Collaboration

Web design and development requires a lot of collaboration. It’s not new to find some companies that train some individuals to possess both skills. Their technical and creative skills make it possible to bring beautiful and logical websites to life. 

It’s crucial for a web designer and developer to share the same main goal to create the right website for their clients. 

Web development and web design work together to create the website experience. Even though these do not seem like they work alongside each other, there is a lot of collaboration between web design and web development. With the introduction of WordPress as a CMS platform, these two disciplines work together even more.

A Powerful Website for You

Understanding how web design and development work and their differences are important when you’re in the process of creating a website for your business. These two work together but have different roles to fulfil; each is crucial to the website creation process. If you need a web design and developer, there are many agencies out there today that can offer you both. That way, you no longer have to hire multiple companies to get the job done. You only need to take the time to research thoroughly. Or better yet, work with Jam Digital.

Jam Digital can help you create the best websites. We are a Wagga Wagga-based digital marketing agency with a team of excellent web designers. Contact us today!

Having a website is essential for every business in today’s competitive digital market. This trend is particularly true after the pandemic, where most companies have been pushed to digitalise their face-to-face transactions.

However, not just any web design will do the trick. A poorly designed website may even scare away your potential customers and encourage them to bounce off to your competitors instead. Make sure your website is designed professionally and effectively. With this, here are some common web design mistakes to avoid:

1 – Poor Mobile Optimisation

Most people view sites through their mobile phones or tablets. If your site is not optimised for mobile users, your site may as well not exist. Your customers are more likely to click away if they see that your images do not fit mobile screens or your menu options are too small for them to tap.

Other than improving user experience, having your site optimised for mobile use also increases your SEO rankings which help in putting you at the top of search results.

2 – Slow Loading Times

A slow website that takes longer than four seconds to load will discourage your customers. They may once again bounce off and go for a competitor site with better loading times.

You should also consider that mobile web pages load differently from desktop versions. However, you can use various site speed tools to check and improve your site’s loading times.

3 – Overwhelming Landing Pages

Are there too many links, graphics, text, and ads on your landing page? These aspects will likely confuse your customers and make them click out of your site. Your landing page should be aptly designed so that your visitors understand what your website is about within the first few seconds of seeing it.

4 – Cryptic Landing Pages

As much as a landing page can be overwhelming, it can also be too plain and cryptic. Although the minimalist design is a huge trend right now, doing it correctly is tricky to pull off.  Your site still needs the right balance of content, graphics, and intuitive navigation to encourage your visitors to stay and browse.

5 – Poor Navigation

Your site is there to help a visitor complete a task, whether to sign up for a newsletter or purchase from your online store. Your site should have a design that encourages your visitors to navigate it and complete these tasks.

A poorly designed site may confuse your customers and get them stuck in a loop because they don’t understand your content. They are likely to leave and never come back.

6 – No Calls to Action

Are you getting more traffic on your site, but your customers are not signing up for your services or purchasing your items? You may not be steering them to your goal correctly. 

Make sure you have an explicit call to action so that your visitors know what you are offering in the first place. This element is key to converting your traffic into sales and profits.

Conclusion

Not just any website design will do, especially if you are running an e-commerce website for your business. Your website has to be designed in a way that conveys your message and encourages your customers to make a purchase.

It’s common for beginners to commit website design mistakes which can easily discourage customers from navigating your site and making a purchase. Make sure you are hiring qualified professionals to design your website for you.

Are you looking for a reliable website design in Wagga Wagga? We at Jam Digital specialise in digital marketing, web design, and responsive website development. Browse through our website to learn more!

A business logo is an integral part of a company’s brand identity. Some of the most successful enterprises today have logos you can easily recognise in a heartbeat.

A company uses their logos in almost everything—from custom-made company stationery to web designs. Before they stamp their logo on paper or add them to an online poster, they hire professional graphic design companies and go through a complex design process to create a logo that properly represents them.

If you’re planning to design your logo, or at least know what you should look for in a logo, then here are some things you should try to consider before picking your company’s new logo.

Is Your Logo Simple Enough?

Logos are meant to be simple. Some of the most iconic logos are single objects or text arranged in a certain way using a specific font. Does a check or an apple remind you of anything?

A simple logo design allows your brand to be recognisable for people of all ages. This increases brand awareness that can attract your target audience.

Is Your Logo Memorable Enough?

Another benefit of having a simple logo is an enhanced brand recall. Simple logos are memorable, and they keep companies in front of people’s minds.

A good test of a logo’s memorability is to show it to people and ask them to describe it back to you. You can even ask them to draw it from memory. If they can recreate your logo while remembering your company, then you have the makings of a great logo on your hands.

Is Your Logo Unique?

There are a lot of simple and memorable logos in the market today. You can use those as inspiration or for research, but you can’t alter another company’s logo and call it your own.

Firstly, copying another company’s logo even with slight alterations can get you into legal trouble. Bigger companies protect their logo designs with copyrights and trademarks because they’re strongly connected to their businesses. Using a logo that closely resembles others can be seen as misrepresenting their company, which could lead to a lawsuit.

Secondly, if your logo is similar to another company’s logo, brand awareness will be for them rather than yours. Furthermore, it can harm your business’ reputation if people refer to your logo as another brand’s replica.

Is Your Logo Appropriate for Your Business?

A logo visually represents a business. This is why its design needs to be relevant to your business.

Most logos will use variations of icons associated with their field, such as hanging scales or gavels for law firms. Although no one owns the intellectual property rights for these icons and is appropriate for the business, it falls short on uniqueness. However, if you are working with a good graphic design company, they can come up with logo variations using an industry-recognisable icon that will look one of a kind.

Summary

Logos are essential to a company’s brand. Since logos are important, companies go through a long and complex design process to ensure that their logos are simple, memorable, unique, and appropriate for their business. 

Creating a logo with these characteristics sounds easy on paper, but in reality, it’s quite challenging. There is an easy way to overcome this hurdle: hire a reputable graphic design company that can help bring to life your vision and tweak it for success.

If you are looking for a company that creates incredible logos and graphic designs in Wagga, look no further than JAM Digital. We are a digital marketing company that can help bring new brands to life and breathe new life into existing ones. Team up with us today!

Because the Internet is a constantly changing environment, keeping a website up to date is non-negotiable. Your target audience may also shift because your customers are becoming older, and their children are getting older. According to research, users make up their minds about your website in less than 0.05 of a second, and this is the only time to persuade them to remain and have a look at all you have to offer. 

About 0.05 seconds is all it takes for them to decide whether or not to give your company a chance. Although this may seem to be a frightening prospect, all hope is not lost. If your company’s website has become outdated, there will be several warning signs that it’s time to get a move on and give it a refresh. Outdated content, poor page layout, and a low conversion rate are some of the issues that need to be addressed.

Here are significant indicators that a company’s website needs to be completely redesigned: 

1. Your Website Looks Like It Was Created a Decade Ago

Accessing a website that seems to be from the early days of the Internet will drive away potential clients. You can lose the confidence of a prospective consumer in less than a minute. If your website does not seem professional, it is safe to assume that your services or products are of inferior quality. If someone visits your digital storefront and discovers that it hasn’t been updated in years, they’re going to head in the direction of your competitors! 

2. Your Website Doesn’t Highlight Social Proof

Social proof can be incredibly powerful, and you’re missing out if it isn’t a key feature of your site. You might connect with leads through email and gain their interest through social media, but the thing that pushes them to take the step and make the purchase will likely be third-party opinions. By encouraging people to follow you on social media and showing them all the good things clients say about you online, you’re reinforcing your brand identity and pushing people further down the sales funnel.

3. Your Website Does Not Appeal to Customers

Business owners may lose sight of the logic underlying the remark that different things appeal to different individuals. They attempt to appeal to everyone but ultimately wind up squandering time and money. The fact is, though, that if you attempt to satisfy everyone, you will wind up pleasing no one. 

Not everyone will enjoy your logo or connect with what your brand represents. For your website to convert every visitor into a lead, it is just not feasible. There are ways to enhance the likelihood that a very particular set of individuals would desire to purchase from you. To do this, you need to know and understand your customers and provide personalised experiences. 

4. Your Website Is Not Responsive

Viewing a webpage on a mobile device is distinct from viewing a website on a desktop computer. No one wants to have to pinch their screen to see the words or click the wrong link and end up on a different page. 

A responsive website, as the name implies, adapts to the device on which it is viewed. It differs from the majority of websites, which are tailored to a certain kind of device. Because of this, while accessing the site on the phone, you will be able to read the material comfortably, regardless of whether you are perusing articles in the blogs area or checking out your shopping basket content. 

Final Thoughts

When it comes to making a solid first impression online, you only have one shot. Make every effort to ensure that it is a positive experience. For a website to seem professional, it must have a new, up-to-date design. Include links to your social media profiles on your website. Likewise, you will also need a conversion funnel—something that turns visitors into paying customers. Most importantly, determine who your ideal client is, and then design and write your website content with that person in mind. 

Build a solid online presence with our professional web designers at Jam Digital Agency. We also offer other services like branding, social media, SEO, consultancy, and more! Contact us today to discuss your project!

Facebook uses “two key factors” in determining which ads to show users.

First, advertisers choose their target audience through Facebook’s self-service tools. Audiences are created based on categories like age and gender, as well as actions people take on Facebook apps such as liking a Facebook Page or clicking on an ad.

Next, when determining which ads to show someone, the Facebook system gathers ads that include that person in the advertiser’s chosen audience. These ads move to the auction stage.

Facebook then chooses the top ads to show to a user based on ads with the highest “total value score”, which combines ad quality with advertiser value.

What is Ad Quality? 

Facebook says “ad quality score is determined by the overall quality of an ad. We use machine learning to inform this process”.

Ad Quality is also informed by responses from users, including how often an ad is reported or hidden.

What is Advertiser Value?

Facebook says “We find advertiser value by multiplying an ad’s bid by the estimated action rate. This is an estimate of how likely that particular person is to take the advertiser’s desired action, like visiting the advertiser’s website or installing their app.

“Low-quality attributes” are also assessed as part of ad quality, such as too much text in the image, sensationalised language or clickbait.

Facebook noted that ads with the highest bids don’t always win auctions, stating that lower bids “often win” if the system finds that a person is more likely to interact with them, or that they’re of a higher quality.

If you need help with your social advertising or managing your social account. Send us a message or give us a call to see how we can help.

The reality is that Corona virus is going to be around for a while. It will continue to spread and there will continue to be hot spots that pop up. So what does this mean for your business?

Businesses are going to struggle for a while. Businesses are going to struggle for well over a year and will have to try and make up their losses that were incurred during the crisis.

COVID-19 presents a range of business challenges but effective marketing will give your customers a reason to purchase from you and help keep them loyal to your business. 

Read our tips on how to market your business during COVID-19.

• Give where you can to help others. Everyone is struggling at the moment. Help other people out in need by giving away a free product or service. There are indirect benefits from helping others and your efforts will be greatly appreciated by your local community.

• Keep your customers updated. Social media is a quick and easy platform to provide updates on what your business is doing. Let your customers know what your business is up to and let them know about any changes to your business operations, products and/or services.

• Be empathetic and relevant in your communications. Remember that this is a challenging time for all of us. Recognise this in your messaging and in your tone of voice and be sensitive about what you post.

• Conversions are down for most industries. There have been drops in conversions in almost all industries but there is a solution that can help boost your online conversion rates – payment plans. Payment plans allow your customers to pay for your product or service over several instalments e.g. Afterpay. Digital services like these, can reduce the short term financial burden your customers may be facing and increase your conversions.

• Digital marketing is the way forward. Many people are now spending more time online with people working from and spending more time at home. According to a recent study by the ABS, 46% of Australians were working from home at the end of April and early May 2020 and a whopping 58% of people reported spending more time in front of their television, computer, phone or other device. Now is the time to increase your digital marketing. One of the latest trends we are seeing is that paid ads are becoming cheaper with many businesses pulling their ads, making the auction bid cheaper for the remaining players because there is less competition and demand. 

Putting in the effort now, can help you get ahead of the pack and help you come out of COVID-19 stronger.

If you need help with your business’s digital marketing (social media, search engine optimisation and paid ads) – we can help. Give us a call on (02) 6921 2683 for a friendly chat about what we can do to help market your business during COVID-19