Marketing is all about showing your current and potential customers how much you value their business. If you can do that effectively, you’ll not only keep the attention of your current customers, but you’ll also win new business. Here are some key ways that marketing can help you make decisions that will improve your bottom line.

6 Ways Marketing Can Make or Break a Business

1 – Consistent Branding

This might seem like a no-brainer. But it’s still a big challenge for many businesses. If you want to deliver your message effectively and get new customers, you’ll need to make sure that your business looks like a single business.

You’ll need to make sure that your logo, website, and brand messaging are consistent. Not all of your marketing efforts need to be the same, but your different avenues should be in sync, especially your logo and website.

2 – Market Research

Marketing is about getting information about your customers. You need to find out how to attract new customers, retain your existing ones, and get them to spend more money with you.

That’s why it’s so important to do market research. You’ll need to figure out who your customers are and what they want. That way, you can create a marketing strategy that will speak directly to them.

3 – Online Presence

The Internet is a powerful tool for getting your business name out to potential new customers. You’ll want to make sure that your business reaches a larger audience using your online presence.

But, you don’t want to ignore the potential for your website to do damage to your reputation. You need to make sure that prospective customers are seeing the value of your business and that it’s what you want them to see.

4 – Consistency

As mentioned earlier, consistency is crucial if you want to attract new customers. But that doesn’t mean you can’t change things up every once in a while.

You just need to be sure that your strategy is consistent across all marketing channels. If you do things differently online, you may paint an inaccurate picture of your business.

5 – Mobile Optimisation

People use their smartphones to find local businesses. They’re also using them to search for information on the businesses they want to visit. If you want to find new customers, you’re going to want to make sure that you’re mobile optimised.

6 – Curb Appeal

Like it or not, people judge businesses by the way they look. If you want your business to succeed, you’ll need to make sure that it looks inviting. That means making sure that you have sufficient signage.

It also means making sure that your building is well-lit and that you’re always there to accept payments and interact with customers. If your place of business looks neglected, people won’t be likely to do business with you.

Conclusion

Marketing is an essential part of any business. If you want to attract new customers and retain the ones you have, you’ll need to invest in effective marketing campaigns.

But that doesn’t mean you have to go it alone. Marketing agencies aren’t just for big businesses. They can help you even if you have a small budget.

If you need assistance with digital marketing in Wagga, come to Jam Digital. We are a digital marketing agency based in Wagga Wagga, NSW, Australia. Our web designers deliver website design, and our marketing team deliver social media, graphic design, video content, SEO and google ads.

When you own a business, one thing that you may want to do is have a web presence. However, creating your website can be time-consuming as well as challenging. It takes a while to learn the ins and outs of website design, and it can be very frustrating to try to build a website all on your own. 

If those sound like hurdles you would rather not deal with, hire a professional website design company instead! They can offer several advantages over working on your own, such as:

Better First Impressions

Amateur websites can be low-quality and compromise first impressions with potential customers. Having professional designers and developers create your site from scratch will ensure putting the best (digital) foot forward, leading to the other reasons why professional website design is crucial.

Brand Consistency

A professional web designer will understand the different elements of your brand, including your logo, font, and colours of choice. They will be able to use this information to build a website that showcases your company in the best way possible. They may even align your physical collaterals with the website!

These are factors amateur website designers overlook. They tend to be inconsistent with your brand and use varying fonts or graphics to get the job done (albeit poorly). This visual disconnect may turn off prospects and lead them to your competitor instead.

Credibility

You need a state-of-the-art website design if you want to outshine your competitors. It needs to incorporate the latest graphic and multimedia trends and compelling website copy that drives your prospects towards inquiring or purchasing your wares! Doing this will launch you ahead of your competitors, who require experience in marketing that most do-it-yourselfers don’t have.

Higher Profits 

A strategically designed and engaging web page attracts more visitors and converts them from leads to sales, inevitably boosting revenue. Ensure you have clear copy, hi-res images, informative content, and videos to keep them hooked to your website design.

Improved SEO

A low-quality or old website will negatively impact search engine ranking performance. Google doesn’t just look for textual content anymore; it tracks UX and CX across web pages. If it senses the page is not updated or is low-quality, it demotes the ranking or takes it out of the index altogether.

So if you want to stay at the top of the search engine rankings, you need to invest appropriately in a website. Make sure that it checks all of the boxes that Google likes to see to enjoy a high ranking.

Look around for website design firms that also include SEO services in their packages. You don’t want to look good but rank high, too!

Reduced Bounce Rate

When a visitor leaves after looking at the home page, that’s called a bounce. That’s not good, especially if you’re looking to increase conversions and sales. If professionals work on your website design, visitors are more likely to go deeper into or stay longer on your site. 

These website designers understand that a compelling page isn’t just about trendy graphics. It includes multiple media approaches to keep customers online: case studies, testimonials, videos, and various services you have.

Do It Right with Professional Website Design in Wagga

Can you make a website from scratch DIY-style? Of course! But is it worth losing sales opportunities? Absolutely not. That’s why you should work with Jam Digital for website design in Wagga! With us as your digital partners, your site will create memorable first impressions that convey brand consistency, credibility, better SEO, reduced bounce rates, and—most importantly—more sales! Check out our services today!

If you have an e-commerce website, you may have dedicated your focus to the appearance of your website, hoping to attract potential customers by design alone. 

However, user satisfaction is critical to the success of an online business. 

You’d like your website to stand out in the highly competitive online market. The user interface design of your website should be strong enough to capture your customer’s interest and keep them coming back.

This article discusses how important UI/UX design is for web development success. 

UI/UX Design Increases Website User Engagement

The integration of graphic components in the website allows website users to navigate across the web page. It is aided by both the user interface and user experience. Visitors who do not find the website useful and engaging are more likely to abandon it and go to one of its competitors.

Sleek, easy-to-use websites encourage users to stay on the site longer and check out the business’s goods and services. In short, a good UI/UX design leads to increased user engagement.

Good user engagement eventually leads to potential leads, which means more income and brand exposure for the company.

It Saves You Time and Money

Investing in smart web design and user experience means that you lessen the likelihood of users bouncing. Your website will also require fewer changes and updates in the long run.

It can take a lot of effort to make regular adjustments and upgrades to your website. If you focus on successful website development from the outset, you can save important resources like time and money.

It Is Compatible with SEO Principles

One of the greatest factors that influence a website’s success is its SEO rating. UX design and SEO are inextricably linked, and both are critical in helping a website rank higher in Google search results.

The search engine’s principal purpose is to provide users with information in a simple and timely manner. Search engines track user interaction using a number of different factors.

A good user experience design means a fast page load time, mobile responsiveness, and a user-friendly URL structure—all of which contribute to a successful SEO strategy.

It Improves Website Conversions

Customers choose websites that provide an appealing and simple user experience. Well-designed accessibility and usability can have a significant impact on consumer happiness. 

A website that emphasises the importance of UI/UX design might boost a user’s interest in checking out the products available.

Conclusion

It’s important that you don’t overlook the value of user experience design and hire skilled UI/UX designers to help you grow your brand.

JAM Digital is your highly reliable web developer in Wagga! Our digital marketing agency is full of expert web designers and digital marketers ready to assist you right away. Contact us today to learn more!

With most consumers constantly spending their time online, it’s no surprise that businesses have turned to adopting e-commerce and are investing heavily into their online presence. That said, it’s not as simple as putting up a website. In this age of the internet, speed has become one of the most important factors for websites to succeed.

Why Does This Matter?

What business owners and site developers are understanding now is that search results are their greatest challenge. With more than a hundred websites catering to the same service, those websites will need to make sure that they are visible amongst their peers. This competitive nature is the reason why SEO, or search engine optimisation, is a growing practice. 

SEO will make sure that websites actually show up whenever a user submits a search query. After all, you wouldn’t want your clients to have to scroll through numerous results pages just to find your website, right? 

Page speed is one of the most important aspects of SEO, something that a lot of websites forget to consider. We’re here to remind you that the sooner you can ensure that your page loads immediately, the better for your business. 

How Do You Increase Your Page Speed Score?

Use the Right Theme

It’s likely that your business is considering using a website builder for your site. There’s nothing wrong with that, especially if time is a consideration. With the right website builder, you are given a wide variety of themes to craft the perfect website for your company. 

That said, it’s important to remember that choosing the right theme matters. It’s easy to be tempted by complicated themes that show amazing animations and the like. The problem is that this means that users will need to load more data every time they navigate your website. 

Use Web-Optimised Media

Quality is an important component when we talk about websites. We want our users to be navigating a website with rich media capable of being viewed on multiple screens, all while maintaining the right resolution. 

Don’t let quality alone decide for you though. The misconception that bothers a lot of websites is that site developers need to use raw, high-quality photos and videos to make sure that everything looks nice and pretty. The compromise here is that you can make use of media optimising tools to make sure that images and videos load fast while maintaining their level of quality. 

Utilise Caching

When users navigate to your site, they have to load all the elements and content you might have on each page. Normally this is fine but larger sites might want to consider caching. This is when you make use of plugins that allow users to keep some of this web data, making things a lot faster for them the next time they visit your site. 

It doesn’t even have to be for return visitors. Caching can even help people who are navigating around your site, leaving all the basic page elements in their computer’s memory. 

Conclusion

The bottom line here is that page quality does not mean having to sacrifice page loading speed. It’s a balancing act and, with a little creativity, you are sure to find the right mix of high-resolution media and efficient load times. Remember, this whole venture is meant to cater to your customers and potential clients; the happier they are with your website, the more success you can expect as well. 

If you’re looking for a reputable SEO agency in Wagga, JAM Digital is equipped and ready to be your creative partner. We deliver website design, social media, graphic design, video content, SEO, and Google Ads. Contact us today to start improving your SEO ranking!

A lot of businesses and marketers focus on having the widest reach of online users possible. It doesn’t matter whether these followers and subscribers convert to actual customers or not. As a business owner, you should be more concerned about having actual paying customers than just online followers. It’s time to redirect your marketing efforts to local SEO. 

Customers looking for a local solution will be able to find you thanks to local SEO. That means more exposure, more consumers, and more cash for you. Finding ready-to-buy locals on the internet doesn’t have to be a difficult procedure. 

If you follow the correct local SEO plan and keep up with evolving SEO trends, your company can start growing faster than you ever imagined.

Here are effective measures you can take to improve your local SEO right now:

Start a Google Business Profile for Your Business

If you’re new to local SEO, you’re probably asking how to get your business listed on Google. Well, your first step is creating a Google Business Profile listing.

It is one of the most essential aspects of local SEO, and you are practically listing yourself on the internet’s yellow pages by doing so.

It’s not difficult to create a Google Business Profile, but it’s imperative that you fill out your profile thoroughly. Make sure you fill out every available field to achieve a 100 per cent profile completion.

Check to See If You Have the Right Keywords

When utilising keywords as part of your local SEO plan, ensure you’re using the keywords that people are genuinely looking for.

Keyword research determines what people are searching for. There are online tools that can assist you in deciding which keywords are most relevant to your industry and business. 

It can help you find keywords that are often searched and aren’t too difficult to rank for. This may also provide insight into your competition for specific keywords.

Insert Your Location Into Your Webpages Cleverly

It’s strongly advised to place your location in key areas of your website. It’s not enough to just list your location on your website. To improve your SEO, you should carefully place your location.

Be sure your location is listed in strategic places when a page offers information about your services or products. These include the headings, subheadings, copy in the body, tag for the title, footer, and meta description.

Post Local Content Regularly

In SEO marketing, the usage of non-local content is rather common. While engaging with a larger audience and receiving more traffic from non-locals isn’t necessarily a bad thing, it isn’t where your primary focus should be. Creating local content can help you get more high-quality leads from your content marketing efforts.

You can make material based on current events in your field or local news. Local keywords can also be incorporated into more general discussions about your product or service.

Make Your Website Mobile-Friendly

You must optimise your site for mobile to have great SEO in general. It’s even more important when it comes to local SEO. 

According to Google’s statistics, nearly one-third of mobile searches are related to location. This means that many individuals in your neighbourhood will be searching for your service on a mobile device. If your site doesn’t work effectively on smartphones or other mobile devices, you’ll lose a lot of potential customers. 

Using a site that isn’t mobile-friendly is inconvenient, impractical, and doesn’t inspire confidence. If your site isn’t mobile-friendly, your potential clients will most likely go to a local competitor’s site.

Conclusion

Because your business provides a valued service or product to your community, you have a lengthy list of satisfied, repeat consumers. These consumers are invaluable when it comes to advertising your business to others in the area, and the easiest approach to capitalise on their commitment to your firm is to encourage them to leave reviews online.

Jam Digital will take care of your digital marketing in Wagga! Our web designers deliver website design, and our marketing team delivers social media, graphic design, video content, SEO, and Google ads. Contact us for a consultation on your marketing!

There are a lot of benefits to optimising your website for local search. When your customers are looking for businesses using search engines, they may not be looking for the “big box” stores.

Many people want to support local businesses and want to know where they are located and what they have to offer. Local SEO is a win-win for companies and customers. People are trying to find local businesses using search, but they also want to learn more about them.

Local SEO is a great way to get new customers, strengthen your brand, and rank higher in search engines. In today’s article, let’s dive into how you can optimise your web design and development for local SEO.

Here’s what you need to know:

Prioritise Local Internal Linking Structure

Local SEO is all about improving your local ranking so people can find you on local search. You can do this by adding information to your website that helps people find and navigate the website.

This information is what search engines use to determine the relevancy and quality of the website. You will want to add a sitemap to your website and make sure that it is simple and easy to navigate.

You can do this by placing the sitemap at the top of your website. This allows users to find what they need on your website easily and helps you rank higher in search engines.

Create Local Content

Having local content on your website is a significant ranking factor in local SEO. Your content should be relevant to your customers and not just be “fluff” you feel is essential.

You can do this by reaching out to local institutions like Chambers of Commerce, museums, or libraries to get some content for your website. By doing this, you will be creating local content for your website that your customers trust and find useful.

Furthermore, you should have a “local business” page on your website, where you can list all of your local contacts, directions and hours of operation, and special offers.

Add Location Pages to Your Website

If you have a brick-and-mortar location, you can create a location page for your business. These are web pages relevant to your company and are located on your website.

You can get metadata and other relevant information such as hours, maps, and offers on these pages. This will drive customers to your website and help you rank in search engines. Add the location pages to your Google My Business page. This will help you rank higher in Google and help you get found.

Use Iconography on Your Website

Google has recently stated that your site should have a consistent look for all users. This includes your favicon, title tags, and descriptions. Doing this will help your website appear more professional and of better quality.

You want to make sure that your iconography correctly reflects your brand for local SEO. You can use your logo as your favicon or use a location-oriented icon. Ensure that your title tags and descriptions are consistent. You can do this by making sure that you always use the same wording, ideally at the beginning of the title tag.

The Bottom Line

Local SEO is not the only type of SEO you should focus on, but it is important. SEO that focuses on local businesses can help you get new customers and improve your brand. By focusing on local SEO, you will also help your business rank higher in search engines —increasing your site traffic, benefiting both your customers and your business.

If you are looking for the best advertising agency in Wagga, you’re in the right place. We offer creative and effective marketing solutions to help your business here at Jam Digital. Our web designers deliver website design, and our marketing team delivers social media, graphic design, video content, SEO, and Google Ads. Contact us today to learn more and get started.

In the marketing landscape, digital marketing is not only a norm; it’s a requirement. Many small to medium sized businesses find it difficult to choose between traditional and digital marketing because their marketing budgets can not cover both. 

Many marketers from small and medium businesses choose traditional tactics or a combination of old and superficially applied digital methods out of comfort or a lack of understanding of how digital works. 

Below you will find out how important digital marketing is to the operations and growth of your business.

Digital Marketing Provides Exceptional Exposure to Targeted Audiences

Traditional marketing allows you to contact individuals in a defined geographic area, with little to no ability to target a specific audience. In contrast, digital marketing is not restricted by geography.

You can target people in any city or country internationally. You may also select which people you want to reach with your ads based on a variety of characteristics, such as gender, job title, and hobbies.

This means you can spend your money on ads that only reach your target demographic rather than spending money speaking with people who aren’t interested in your products or services.

It Allows You to View and Analyse Consumer Insights

It’s no longer about pushing content to your potential customers. It’s about starting a dialogue with them. This applies to both giving and receiving information.

You can interact with people at every stage of the buyer’s journey using digital marketing. Before purchasing your product, a person goes through several stages, starting with awareness, then contemplation, and a final decision.

You may extract useful facts about your potential customers and clients utilising tools like Google Analytics, Facebook Insights, and others by being able to communicate in real-time during each phase. These insights can only be uncovered through the use of digital marketing, as traditional approaches don’t provide the same accuracy and tracking capabilities.

It’s Useful in Establishing Your Branding

Consumer perceptions of your business are frequently linked to your branding. Throughout the buyer’s lifecycle, digital marketing produces engagement. This means that people in your target demographic who want to learn more about your products or services are conversing with your brand and forming opinions about it.

The relationship between the business and your clients will strengthen, and the degree of trust will increase if you keep every promise you make as a firm to your clients. 

Customers will become loyal and, more significantly, brand ambassadors, informing their friends about your business and therefore generating free PR for you as they go from first-time buyers to occasional buyers.

Its Marketing Techniques Are Cost-Effective

Digital Marketing costs and profits can be tracked quite precisely. As opposed to more traditional approaches, you can track and see the return on every dollar you invest in digital marketing. This enables you to evaluate how effective your marketing strategy is and where it may be improved, resulting in significant cost savings.

It Improves Your Revenue Growth

Digital marketing saves you money by bringing clients at a lesser cost than traditional marketing approaches and helps you grow your business. Google threw some light on the subject, revealing in a study that businesses who use digital marketing tools are 2.8 times more likely to increase income than businesses that do not use such tools.

Conclusion

The value of digital marketing can now be assessed more precisely than ever before, and the influence it has on your business can be enormous. When done correctly, it can help you grow your client base, loyalty, income, and profits. Instead of resisting the digital revolution with old-fashioned equipment, the goal is to accept it and use it to your benefit.

Take your digital marketing in Wagga to the next level with JAM Digital! We’re a digital marketing agency focusing on websites, marketing, and design. Set up a consultation with us today!

Online users always want to be stimulated and engaged. Still images can be boring. Infographics can be confusing. If you want your visitors to keep engaging with your material, video is the way to go. Video usage will continue to rise in 2022 and beyond.

More than half of customers want to see more video content from the brands and businesses they support. Incorporating video into your marketing plan has numerous advantages, but how does video affect search engine optimisation?

The reasons below will show you how using videos can enhance your SEO efforts.

Videos Attract Traffic

Video content is now the most frequently and intensely consumed medium in the world. Every day, over one billion hours of video are viewed on YouTube every day. As such, search engines now account for your video content when considering your rankings. 

The better the quality of the video content you provide, the more traffic your website will experience, which will improve your overall SEO.

They Score a Lot of Backlinks

When it comes to ranking your content, Google considers the promotion of other people’s material to be a significant influence. That’s why backlinks are crucial for improving your video SEO strategy.

In fact, backlinks are one of the most important factors in determining a website’s ranking. In combination with high-quality content, they are critical for achieving your conversion, visit, and sales goals.

You’ll almost certainly need the assistance of an SEO specialist to implement your backlinks strategy, have a thorough understanding of your market, and determine which market segments are suitable for this.

The specialist will help improve your SEO results, and your video content will be linked in more places—boosting the likelihood of increased visitors to your site.

They Provide an Improved User Experience

Search engines want to know how good a page is based on how much time users spend on it. People are more likely to spend more time on your site if you have videos. They will be less likely to bounce after a few seconds if you have engaging video content to show.

Remember that relying on video to boost the amount of time users spend on your site is a good idea. This will convey favourable signals to search engines, and your content will be ranked better in search results.

They Help Boost Conversions

Not only should SEO improve ranks, but it should also turn visitors into paying clients. Video content engages visitors and persuades them to buy your product or service. By presenting videos on your site or employing rich snippets, you can enhance conversions.

You should put engaging and entertaining videos on your page. Depending on the type of business it is featured on, it could be a product video or an explainer video. You may also use video-rich snippets to entice people to your website.

These types of videos will help you stand out from the crowd, resulting in more clicks and traffic to your site. To increase conversions, make sure the thumbnail is appealing and summarises the video’s content.

Conclusion

Video marketing is a fantastic approach to boost your SEO efforts. Having this professional approach can help your website rank higher in search engine results pages than your competitors’ websites. Understanding a few best practices is essential for success in your video marketing plan.

If you’re looking for a reputable creative agency in Wagga, JAM Digital is equipped and ready to be your creative partner. We deliver website design, social media, graphic design, video content, SEO, and Google Ads. Contact us today to start improving your SEO ranking!