Crucial Ways Marketing Can Make or Break a Business

Marketing is all about showing your current and potential customers how much you value their business. If you can do that effectively, you’ll not only keep the attention of your current customers, but you’ll also win new business. Here are some key ways that marketing can help you make decisions that will improve your bottom line.

6 Ways Marketing Can Make or Break a Business

1 – Consistent Branding

This might seem like a no-brainer. But it’s still a big challenge for many businesses. If you want to deliver your message effectively and get new customers, you’ll need to make sure that your business looks like a single business.

You’ll need to make sure that your logo, website, and brand messaging are consistent. Not all of your marketing efforts need to be the same, but your different avenues should be in sync, especially your logo and website.

2 – Market Research

Marketing is about getting information about your customers. You need to find out how to attract new customers, retain your existing ones, and get them to spend more money with you.

That’s why it’s so important to do market research. You’ll need to figure out who your customers are and what they want. That way, you can create a marketing strategy that will speak directly to them.

3 – Online Presence

The Internet is a powerful tool for getting your business name out to potential new customers. You’ll want to make sure that your business reaches a larger audience using your online presence.

But, you don’t want to ignore the potential for your website to do damage to your reputation. You need to make sure that prospective customers are seeing the value of your business and that it’s what you want them to see.

4 – Consistency

As mentioned earlier, consistency is crucial if you want to attract new customers. But that doesn’t mean you can’t change things up every once in a while.

You just need to be sure that your strategy is consistent across all marketing channels. If you do things differently online, you may paint an inaccurate picture of your business.

5 – Mobile Optimisation

People use their smartphones to find local businesses. They’re also using them to search for information on the businesses they want to visit. If you want to find new customers, you’re going to want to make sure that you’re mobile optimised.

6 – Curb Appeal

Like it or not, people judge businesses by the way they look. If you want your business to succeed, you’ll need to make sure that it looks inviting. That means making sure that you have sufficient signage.

It also means making sure that your building is well-lit and that you’re always there to accept payments and interact with customers. If your place of business looks neglected, people won’t be likely to do business with you.


Marketing is an essential part of any business. If you want to attract new customers and retain the ones you have, you’ll need to invest in effective marketing campaigns.

But that doesn’t mean you have to go it alone. Marketing agencies aren’t just for big businesses. They can help you even if you have a small budget.

If you need assistance with digital marketing in Wagga, come to Jam Digital. We are a digital marketing agency based in Wagga Wagga, NSW, Australia. Our web designers deliver website design, and our marketing team deliver social media, graphic design, video content, SEO and google ads.