A Guide to Optimising Your Web Design and Development for Local SEO
There are a lot of benefits to optimising your website for local search. When your customers are looking for businesses using search engines, they may not be looking for the “big box” stores.
Many people want to support local businesses and want to know where they are located and what they have to offer. Local SEO is a win-win for companies and customers. People are trying to find local businesses using search, but they also want to learn more about them.
Local SEO is a great way to get new customers, strengthen your brand, and rank higher in search engines. In today’s article, let’s dive into how you can optimise your web design and development for local SEO.
Here’s what you need to know:
Prioritise Local Internal Linking Structure
Local SEO is all about improving your local ranking so people can find you on local search. You can do this by adding information to your website that helps people find and navigate the website.
This information is what search engines use to determine the relevancy and quality of the website. You will want to add a sitemap to your website and make sure that it is simple and easy to navigate.
You can do this by placing the sitemap at the top of your website. This allows users to find what they need on your website easily and helps you rank higher in search engines.
Create Local Content
Having local content on your website is a significant ranking factor in local SEO. Your content should be relevant to your customers and not just be “fluff” you feel is essential.
You can do this by reaching out to local institutions like Chambers of Commerce, museums, or libraries to get some content for your website. By doing this, you will be creating local content for your website that your customers trust and find useful.
Furthermore, you should have a “local business” page on your website, where you can list all of your local contacts, directions and hours of operation, and special offers.
Add Location Pages to Your Website
If you have a brick-and-mortar location, you can create a location page for your business. These are web pages relevant to your company and are located on your website.
You can get metadata and other relevant information such as hours, maps, and offers on these pages. This will drive customers to your website and help you rank in search engines. Add the location pages to your Google My Business page. This will help you rank higher in Google and help you get found.
Use Iconography on Your Website
Google has recently stated that your site should have a consistent look for all users. This includes your favicon, title tags, and descriptions. Doing this will help your website appear more professional and of better quality.
You want to make sure that your iconography correctly reflects your brand for local SEO. You can use your logo as your favicon or use a location-oriented icon. Ensure that your title tags and descriptions are consistent. You can do this by making sure that you always use the same wording, ideally at the beginning of the title tag.
The Bottom Line
Local SEO is not the only type of SEO you should focus on, but it is important. SEO that focuses on local businesses can help you get new customers and improve your brand. By focusing on local SEO, you will also help your business rank higher in search engines —increasing your site traffic, benefiting both your customers and your business.
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