making videos to boost SEO

How Producing Video Content Can Improve Your SEO Ranking

Online users always want to be stimulated and engaged. Still images can be boring. Infographics can be confusing. If you want your visitors to keep engaging with your material, video is the way to go. Video usage will continue to rise in 2022 and beyond.

More than half of customers want to see more video content from the brands and businesses they support. Incorporating video into your marketing plan has numerous advantages, but how does video affect search engine optimisation?

The reasons below will show you how using videos can enhance your SEO efforts.

Videos Attract Traffic

Video content is now the most frequently and intensely consumed medium in the world. Every day, over one billion hours of video are viewed on YouTube every day. As such, search engines now account for your video content when considering your rankings. 

The better the quality of the video content you provide, the more traffic your website will experience, which will improve your overall SEO.

They Score a Lot of Backlinks

When it comes to ranking your content, Google considers the promotion of other people’s material to be a significant influence. That’s why backlinks are crucial for improving your video SEO strategy.

In fact, backlinks are one of the most important factors in determining a website’s ranking. In combination with high-quality content, they are critical for achieving your conversion, visit, and sales goals.

You’ll almost certainly need the assistance of an SEO specialist to implement your backlinks strategy, have a thorough understanding of your market, and determine which market segments are suitable for this.

The specialist will help improve your SEO results, and your video content will be linked in more places—boosting the likelihood of increased visitors to your site.

They Provide an Improved User Experience

Search engines want to know how good a page is based on how much time users spend on it. People are more likely to spend more time on your site if you have videos. They will be less likely to bounce after a few seconds if you have engaging video content to show.

Remember that relying on video to boost the amount of time users spend on your site is a good idea. This will convey favourable signals to search engines, and your content will be ranked better in search results.

They Help Boost Conversions

Not only should SEO improve ranks, but it should also turn visitors into paying clients. Video content engages visitors and persuades them to buy your product or service. By presenting videos on your site or employing rich snippets, you can enhance conversions.

You should put engaging and entertaining videos on your page. Depending on the type of business it is featured on, it could be a product video or an explainer video. You may also use video-rich snippets to entice people to your website.

These types of videos will help you stand out from the crowd, resulting in more clicks and traffic to your site. To increase conversions, make sure the thumbnail is appealing and summarises the video’s content.


Video marketing is a fantastic approach to boost your SEO efforts. Having this professional approach can help your website rank higher in search engine results pages than your competitors’ websites. Understanding a few best practices is essential for success in your video marketing plan.

If you’re looking for a reputable creative agency in Wagga, JAM Digital is equipped and ready to be your creative partner. We deliver website design, social media, graphic design, video content, SEO, and Google Ads. Contact us today to start improving your SEO ranking!