website speed

Increase Your Google Page Speed Score to Improve Page Rank

With most consumers constantly spending their time online, it’s no surprise that businesses have turned to adopting e-commerce and are investing heavily into their online presence. That said, it’s not as simple as putting up a website. In this age of the internet, speed has become one of the most important factors for websites to succeed.

Why Does This Matter?

What business owners and site developers are understanding now is that search results are their greatest challenge. With more than a hundred websites catering to the same service, those websites will need to make sure that they are visible amongst their peers. This competitive nature is the reason why SEO, or search engine optimisation, is a growing practice. 

SEO will make sure that websites actually show up whenever a user submits a search query. After all, you wouldn’t want your clients to have to scroll through numerous results pages just to find your website, right? 

Page speed is one of the most important aspects of SEO, something that a lot of websites forget to consider. We’re here to remind you that the sooner you can ensure that your page loads immediately, the better for your business. 

How Do You Increase Your Page Speed Score?

Use the Right Theme

It’s likely that your business is considering using a website builder for your site. There’s nothing wrong with that, especially if time is a consideration. With the right website builder, you are given a wide variety of themes to craft the perfect website for your company. 

That said, it’s important to remember that choosing the right theme matters. It’s easy to be tempted by complicated themes that show amazing animations and the like. The problem is that this means that users will need to load more data every time they navigate your website. 

Use Web-Optimised Media

Quality is an important component when we talk about websites. We want our users to be navigating a website with rich media capable of being viewed on multiple screens, all while maintaining the right resolution. 

Don’t let quality alone decide for you though. The misconception that bothers a lot of websites is that site developers need to use raw, high-quality photos and videos to make sure that everything looks nice and pretty. The compromise here is that you can make use of media optimising tools to make sure that images and videos load fast while maintaining their level of quality. 

Utilise Caching

When users navigate to your site, they have to load all the elements and content you might have on each page. Normally this is fine but larger sites might want to consider caching. This is when you make use of plugins that allow users to keep some of this web data, making things a lot faster for them the next time they visit your site. 

It doesn’t even have to be for return visitors. Caching can even help people who are navigating around your site, leaving all the basic page elements in their computer’s memory. 


The bottom line here is that page quality does not mean having to sacrifice page loading speed. It’s a balancing act and, with a little creativity, you are sure to find the right mix of high-resolution media and efficient load times. Remember, this whole venture is meant to cater to your customers and potential clients; the happier they are with your website, the more success you can expect as well. 

If you’re looking for a reputable SEO agency in Wagga, JAM Digital is equipped and ready to be your creative partner. We deliver website design, social media, graphic design, video content, SEO, and Google Ads. Contact us today to start improving your SEO ranking!