4 Signs that Your Website Needs an Update
Because the Internet is a constantly changing environment, keeping a website up to date is non-negotiable. Your target audience may also shift because your customers are becoming older, and their children are getting older. According to research, users make up their minds about your website in less than 0.05 of a second, and this is the only time to persuade them to remain and have a look at all you have to offer.
About 0.05 seconds is all it takes for them to decide whether or not to give your company a chance. Although this may seem to be a frightening prospect, all hope is not lost. If your company’s website has become outdated, there will be several warning signs that it’s time to get a move on and give it a refresh. Outdated content, poor page layout, and a low conversion rate are some of the issues that need to be addressed.
Here are significant indicators that a company’s website needs to be completely redesigned:
1. Your Website Looks Like It Was Created a Decade Ago
Accessing a website that seems to be from the early days of the Internet will drive away potential clients. You can lose the confidence of a prospective consumer in less than a minute. If your website does not seem professional, it is safe to assume that your services or products are of inferior quality. If someone visits your digital storefront and discovers that it hasn’t been updated in years, they’re going to head in the direction of your competitors!
2. Your Website Doesn’t Highlight Social Proof
Social proof can be incredibly powerful, and you’re missing out if it isn’t a key feature of your site. You might connect with leads through email and gain their interest through social media, but the thing that pushes them to take the step and make the purchase will likely be third-party opinions. By encouraging people to follow you on social media and showing them all the good things clients say about you online, you’re reinforcing your brand identity and pushing people further down the sales funnel.
3. Your Website Does Not Appeal to Customers
Business owners may lose sight of the logic underlying the remark that different things appeal to different individuals. They attempt to appeal to everyone but ultimately wind up squandering time and money. The fact is, though, that if you attempt to satisfy everyone, you will wind up pleasing no one.
Not everyone will enjoy your logo or connect with what your brand represents. For your website to convert every visitor into a lead, it is just not feasible. There are ways to enhance the likelihood that a very particular set of individuals would desire to purchase from you. To do this, you need to know and understand your customers and provide personalised experiences.
4. Your Website Is Not Responsive
Viewing a webpage on a mobile device is distinct from viewing a website on a desktop computer. No one wants to have to pinch their screen to see the words or click the wrong link and end up on a different page.
A responsive website, as the name implies, adapts to the device on which it is viewed. It differs from the majority of websites, which are tailored to a certain kind of device. Because of this, while accessing the site on the phone, you will be able to read the material comfortably, regardless of whether you are perusing articles in the blogs area or checking out your shopping basket content.
When it comes to making a solid first impression online, you only have one shot. Make every effort to ensure that it is a positive experience. For a website to seem professional, it must have a new, up-to-date design. Include links to your social media profiles on your website. Likewise, you will also need a conversion funnel—something that turns visitors into paying customers. Most importantly, determine who your ideal client is, and then design and write your website content with that person in mind.
Build a solid online presence with our professional web designers at Jam Digital Agency. We also offer other services like branding, social media, SEO, consultancy, and more! Contact us today to discuss your project!