How to design a logo?
Form As imperative as your logo is to branding, it’s not the only element that makes a brand identity strong. Your product(s), the packaging, or the way you present your services all need to play a part in your brand identity. Visually representing your business in everything you do will create consistency and help create a familiarity with your consumers. Take McDonald’s golden arches for example. They used an interesting form to create the iconic “M,” which is now recognizable all over the world.
Colour & Type
Creating a colour palette is a way to enhance your identity. It provides you with variety so you can create unique designs for your business while remaining faithful to the brand identity.
Type can also be a double-edged sword if not utilized properly. Although “mix and match” type design has become quite the trend, that doesn’t mean mixing a handful of fonts is necessarily a good idea for your business. In your logo, on your website, and on any documents that your business creates (print and digital), there should be consistent use of typography. If you take a look at Nike’s website and its ads, it keeps the same typeface and type style throughout all aspects of the business — and it works wonders for them.
You probably send out emails, type up letters, or hand out business cards to potential customers on a daily basis. Creating templates (even for a detail as minute as email signatures) will give your business a more unified, credible, and professional look and feel.
Consistency As mentioned in nearly every step already (I can’t stress it enough), consistency is what can make or break a brand identity. Use the aforementioned templates and follow the design choices you’ve decided upon for your brand throughout all areas of your business to create a harmonious brand identity.
Yes, consistency is crucial — but remaining flexible in a society that is always looking for the next best thing is just as important. Flexibility allows for adjustments in ad campaigns, taglines, and even some modernizing to your overall brand identity so you can continuously keep your audience interested. The key is keeping any changes you make consistent throughout your entire brand (e.g., don’t change the design of your business cards and nothing else).
If you need help help developing your logo – we’re here to help! Drop us a line, we’d love to chat.
Get in touch